boe international awards three scholarships - boe Night and BrandEx Award now on two evenings
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Two evenings, two highlights: The BrandEx Award and the boe night will now take place on two separate evenings in the immediate vicinity of boe international 2027. And boe international, the leading trade fair for the event industry, is awarding three scholarships for targeted professional development.
By Urs Seiler || August 10, 2026
The joint initiative ‘Further Education Makes a Career’ by the boe
The international trade fair for innovative event solutions, in collaboration with the IST University of Management, creates added value for companies in the event industry. Through an exclusive scholarship program that covers 50 percent of the training costs, three companies can now provide targeted professional development for their employees.
boe international: Leading trade fair of the event industry awards three scholarships for targeted further education
"With the 'Further Education Makes a Career' competition, we deliberately wanted to appeal to companies that think long-term and invest in their employees."
“The strong response confirms the importance of practical, economically viable training programs. This is precisely where the initiative comes in: it creates real opportunities for skilled workers and simultaneously strengthens companies in a challenging market environment,” explains Angelika Bauer, Division Manager of Messe Dortmund.
“I would like to express my sincere thanks to boe international and the IST University for
The scholarship. For me, as an experienced professional in a leadership role.
“Dual studies aren’t just about accumulating new knowledge. I’m looking forward to networking and exchanging ideas, and especially to linking scientific findings with their direct application in practice. Lifelong learning is a personal attitude for me: consciously remaining curious, broadening perspectives, and using that to make better decisions and achieve better results every day,” said Janis Deeken from Capelli Sport, one of the lucky winners.
The awarded company scholarships offer development opportunities in the areas of
Communication, media, events, and business are offered within the framework of various dual Bachelor's and Master's degree programs. IST University supports the initiative with a 50 percent discount on tuition fees and provides a funding package of up to €22,000.
Greater reach. More contacts. Greater impact.Tight budgets, a dynamic market, and the challenge of clearly standing out – many companies in the event industry face the task of sharpening their positioning and unlocking new business potential. This is where boe international 2027 comes in, taking place from January 20th to 21st, 2027. It will be launched on January 19th, 2027, with the BrandEx Award. Visibility, exchange, and new impetus are needed right now. boe international 2027 offers the ideal platform for this – practical, networking, and future-oriented. Here, suppliers and decision-makers meet to jointly develop solutions, discover trends, and unlock business potential. |
5 reasons for boe international 2027
1. Relevant contacts in the shortest possible time You'll meet exactly the right people – decision-makers, partners, and new customers. Nowhere else can you connect with so many relevant contacts so efficiently. |
2. Real economic added value The trade fair pays off: concrete inquiries, new projects, and lasting business relationships are generated directly on site. For many exhibitors, boe international is a key success factor right at the start of the year. |
3. Networking works Whether deepening existing partnerships or initiating new collaborations – personal exchange on equal terms makes the difference and specifically advances your network. |
4. A stage for your brand and innovations You present your solutions or services exactly where the industry is looking – and receive direct feedback. Perfect for successfully positioning products, services, or new brand identities. |
5. Inspiration and impulses for your business. From trends to practical content and new ideas: boe international provides you with fresh perspectives that you can use directly in your everyday work. |
boe night and BrandEx Award get their own evening
BrandEx Award on January 19th, boe night on January 20th: boe international is now strengthening two key highlight formats around the start of the year for the event industry.
In the immediate vicinity of boe international 2027, the BrandEx Award and the boe night will in future take place on two separate evenings.
The BrandEx Award will put the spotlight on the best projects in the industry on January 19, 2027.
The boe night will follow on January 20, 2027, as a networking and party evening for the event community.
This creates more space for what both events offer at Messe Dortmund.
What makes it special: an awards evening for creative excellence, outstanding projects and the winners of the industry, as well as a boe night that is all about meeting, exchanging ideas, networking and celebrating together.
Following the first day of boe international, the focus shifts entirely to the industry itself: as a meeting place for exhibitors, visitors, partners, creatives, service providers, agencies, and key decision-makers. boe night provides the perfect setting to continue conversations from the trade fair, deepen new contacts, and celebrate the start of the year for the industry together in a relaxed atmosphere.
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