The Blossoming MICE Landscape in China + win a free Drupa Ticket Here!
Win a free visitor ticket to Drupa, Dusseldorf and Ilmac, Switzerland and read the coverstory on China's booming MICE industry from our...
The Future of the Asian MICE Industry: 6 Predictions for a Transformative Landscape
The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry has undergone a significant transformation in recent years, driven...
71% of younger generations place greater trust in brands they've interacted with at events! Happy New Event 2024!
As AI-powered content and avatars surge and as online marketing reaches new heights of optimization, I predict an explosive growth in...
100 Mio$-MICE EVENT IMEX Puts Humans at the Forefront, Amplified by Technology
Amidst the digital buzz, IMEX America 2023 spotlights a key revelation: the real magic lies in human connection, with technology as our...
Rediscovering Authentic Ties at Automechanika Shanghai:«People inherently seek authentic connection»
Deutsch unten. Meetings create an irreplacable momentum that doesn’t happen online. ASIA and tech editor Roland Kümin observes the latest...
Game Changer? Why Apple's WWDC event has a disruptive effect on the event and trade fair industry!
Deutsch unten. Will virtual replace life communication? And does Apple have the potential to revolutionise the event and trade fair...
«We will have to change. We’re all getting little sleep»
Deutsch unten. Today the UFI Global Exhibition Day goes into its 8th year. UFI CEO Kai Hattendorf gives his verdict to smartville.digital...
Trade Fair Politics «Germany has stood out in a particularly negative way»
Deutsch unten. What is René Kamm up to these days and what is his outlook on the trade fair industry? Read the pessimistic view of the...