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Malaysia: The new MICE powerhouse

Malaysia Convention & Exhibition Bureau (MyCEB) has just announced a groundbreaking collaboration with Centexs Commercial Services (CCS), marking a significant stride in propelling Malaysia's business events industry to new heights.


Azman Haji Tambi Chik, Chief Executive Officer of MyCEB, delivers a welcoming remark during the signing ceremony of the Memorandum of Cooperation (MoC) with Centexs Commercial Services (CCS).
Azman Haji Tambi Chik, Chief Executive Officer of MyCEB, delivers a welcoming remark during the signing ceremony of the Memorandum of Cooperation (MoC) with Centexs Commercial Services (CCS).

Malaysia's business events industry attends new heights due to the synergy between the national bureau MyCEB and local stakeholders.



In its ongoing commitment to reinvigorate the local business events landscape, MyCEB has strategically partnered with CCS, a Government-Linked Company (GLC) under the Sarawak Government. Established in 2019, its mission is to amplify the commercialisation value of heritage products and foster opportunities for local entrepreneurs in Sarawak.

 

By joining forces with CCS, MyCEB is not only bolstering its efforts to position Malaysia as a global business events powerhouse but also fostering a healthy synergy between the national bureau and local stakeholders.

 

Global Showcase Platform

The Cooperation between MyCEB and CCS represents a shared vision to harness Malaysia's rich cultural heritage and innovative spirit to drive sustainable growth in the business events sector. Through this strategic alliance, MyCEB aims to unlock new opportunities for local entrepreneurs and provide them with a platform to showcase their talents and products to a global audience.

 

As part of this collaboration, MyCEB will leverage its extensive network and expertise to support CCS's initiatives in promoting and marketing products made by community-based entrepreneurs and nurturing the technical and digital skills of Sarawak's youth. Together, both organisations will work hand in hand to co-develop training programmes, exchange market intelligence, and explore innovative approaches to enhance the business events experience in Malaysia.



Opening Prospects for a vibrant culture

Mr. Azman Haji Tambi Chik, Chief Executive Officer of MyCEB (left), comments: «As we embark on this transformative collaboration with Centexs Commercial Services we are excited about the prospects it holds for Malaysia's business events industry. This partnership reflects MyCEB's dedication to encultrate homegrown talent and amplify our nation’s presence on the global stage. Together, we are poised to unlock new opportunities and elevate Malaysia’s business events landscape to unprecedented heights.»

 

Mohamad Shahren Mohamad Yusri, General Manager of CCS (right), ads: «We are thrilled to partner with MyCEB in this endeavor to empower homegrown entrepreneurs and showcase Malaysia’s vibrant culture to the world. This collaboration represents a significant opportunity for us to leverage our resources and expertise to drive economic growth and foster innovation in Sarawak’s business events industry.»

 

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