Prolight + Sound Expands into Asia: Unlocking the Future of Entertainment Technology

With Bangkok debuting in 2026 alongside Guangzhou’s global powerhouse, the Prolight + Sound brand is redefining its international focus and unlocking Southeast Asia’s booming entertainment technology sector.

A Strategic Shift Towards Asia

The Prolight + Sound brand is entering a new phase of international expansion, intensifying its focus on Asia’s growing markets. Following the conclusion of its Frankfurt event, the brand is now strengthening its presence across key regional hubs. Alongside the established Prolight + Sound Guangzhou in China, the brand will debut Prolight + Sound Bangkok in Thailand 2026, marking a significant milestone in its global strategy.

Both events are designed to connect leading international brands with local markets where demand for entertainment technology and professional AV solutions continues to accelerate. This dual positioning allows the brand to remain globally relevant while embedding itself in regions where long-term growth is structurally supported and imminent.

Why Asia, Why Now?

Asia represents one of the fastest growing regions for pro-AV and entertainment technology. The Asia-Pacific market is projected to reach approximately 62 billion USD by 2030, driven by the expansion of hybrid collaboration environments and large-scale infrastructure development.

Within this landscape, Guangzhou operates as a global production and manufacturing hub, while Bangkok is emerging as a centre for tourism, hospitality, and live entertainment. In Thailand, demand is being driven by increasing investment in festivals and nightlife, creating sustained need for advanced audio, lighting, and staging technologies.

Prolight + Sound Guangzhou: Global Scale and Industry Leadership

From 28 to 31 May 2026, the China Import and Export Fair Complex will once again become the focal point of the international pro-AV and entertainment industry.

The 24th edition will span across 22 themed halls and 220,000 square metres of exhibition space, which is expected to host more than 2,200 exhibitors alongside over 110,000 visitors. It presents a comprehensive depiction of the industry, covering professional audio, stage technology, projection, lighting systems, multimedia integration, music production, LED display solutions, and conferencing technologies.

This scale and breadth reinforce Guangzhou’s position as the world’s largest trade fair for entertainment and professional AV technology.

Prolight + Sound Bangkok: Gateway to Southeast Asia

The debut of Prolight + Sound Bangkok will take place from 30 September to 2 October 2026 at the Bangkok International Trade & Exhibition Centre (BITEC).

The event is a strategic bridge between global suppliers and regional demand. It provides international brands with direct access to the ASEAN market, which encompasses more than 670 million people, while simultaneously enabling regional buyers to engage with leading global innovations.

Bangkok’s role as a major tourism hub, supported by governmentally forged creative economy initiatives and a rapidly expanding live entertainment ecosystem, makes it an ideal entry point. The city’s ongoing investment in events, festivals, and entertainment infrastructure further reinforces its importance within the regional market.

A Two-Market Strategy for Global Growth

In aligning Guangzhou’s industrial scale with Bangkok’s consumer driven entertainment economy, Prolight + Sound is building a complementary two-market ecosystem. This approach enables international companies to scale efficiently across Asia whilst ensuring that regional industries gain access to advancing technologies and global expertise.

The result is not only an expansion of geographic presence, but a deliberate positioning of the brand at the centre of future industry development in Asia’s most dynamic markets.

TAKE OUT

With Bangkok debuting in 2026 alongside Guangzhou’s global powerhouse, the Prolight + Sound brand is redefining its international focus and unlocking Southeast Asia’s booming entertainment technology sector.

The Prolight + Sound brand is entering a new phase of international expansion, sharpening its focus on Asia’s growing markets. Following the conclusion of its Frankfurt event, the brand is strengthening its presence across key regional hubs.

More information: www.prolightsound-bangkok.com