Abu Dhabi at IMEX Frankfurt 2025: MICE Crossroads Between East and West

Welcome to Abu Dhabi, a dynamic MICE destination strategically positioned at the crossroads of East and West, and driven by its rapidly growing knowledge economy and innovative ecosystem. Whether you're planning a large-scale conference, an intimate business meeting or an exclusive incentive trip, Abu Dhabi offers everything you need to organise impactful events year-round. Visit the Abu Dhabi Convention & Exhibition Bureau at stand 8.E600 at IMEX 2025.

by Urs Seiler || 16 May 2025

Abu Dhabi: The stunning Sheikh Zayed Grand Mosque

Abu Dhabi's MICE Offerings

Abu Dhabi can surprise you at every turn, offering a diverse range of experiences to enrich your business events. Arrive effortlessly with direct flights from Munich, Frankfurt, Düsseldorf, Zurich, Geneva, and Vienna via Etihad Airways, as well as other major European carriers operating from various cities around DACH region Germany, Austria and Switzerland.

Qasr Al Hosn Fort and Watchtower

Introduce your delegates to Abu Dhabi’s rich heritage – with iconic cultural landmarks like the majestic Sheikh Zayed Grand Mosque, Qasr Al Hosn, Louvre Abu Dhabi, and Qasr Al Watan. These magnificent sites provide unique opportunities for immersive cultural experiences, leaving lasting impressions on all attendees.

Visit Abu Dhabi Convention & Exhibition Bureau at IMEX Frankfurt 2025: Hall 8.E600!

The Great Hall at Qasr Al Watan Palace

Where Business Meets Vision: Discover Abu Dhabi

Stunning: Rixos Marina Abu Dhabi

Abu Dhabi’s transformation from a modest pearling and fishing village to a leading global business hub is nothing short of extraordinary. Today, it’s a thriving MICE destination, offering state-of-the-art infrastructure, versatile venues, and exceptional support services.

For more adventurous teams, Abu Dhabi offers unparalleled desert-based activities, such as dune bashing, camel treks, and sandboarding. Retreat to iconic desert resorts like Anantara Qasr Al Sarab and Aldhafra Resort, where delegates can enjoy exclusive accommodations and bespoke experiences in the serene desert landscape. Abu Dhabi’s diverse natural offerings make it ideal for both team-building and incentive activities in nature.

For nature enthusiasts, the Mangrove National Park in the heart of the city is a must-visit area, offering tranquil kayaking through mangrove forests, perfect for reflective team bonding experiences. As part of its ongoing environmental initiatives, Department of Culture and Tourism Abu Dhabi is spearheading the expansion of its mangrove forests, enhancing sustainability efforts while providing an exceptional backdrop for eco-tourism and MICE activities.

Landmark: The famous Louvre Abu Dhabi

For a thrilling, fast-paced experience, visit Yas Island, home to the Formula 1 Yas Marina Circuit, where groups can enjoy unique driving experiences. Yas Island is also home to world-class theme parks like Ferrari World, Yas Waterworld, Warner Bros. World, stunning waterfront promenades, and luxury hotels—and will soon welcome a Disney theme park. Whether for conferences, incentives, or team-building activities, Yas Island offers a wealth of options to keep your delegates entertained.

Advantage Abu Dhabi Support Programme

The Advantage Abu Dhabi programme offers extensive support to help organisers bring their events to life. This includes:

• Coordination with local partners

• Introductions to key Abu Dhabi stakeholders

• Government liaison support

The programme offers financial support for international delegates based on the number of participants and event size. This support includes a range of benefits like welcome drinks, room upgrades, cultural showcases, and hosted site inspections.

Support Criteria (AED per person)

Delegates	50-100	101-200	201-500	501+
Support	AED 100	AED 150	AED 200	AED 350

Additional benefits include complimentary room upgrades, discounts at selected hotels, and cultural showcases at gala dinners (subject to availability).

Yas Island: A Premier Business and Entertainment Destination

The Hilton Abu Dhabi Hotel on Yas Island

Yas Island stands out as one of Abu Dhabi’s premier business and entertainment hubs, offering cutting-edge conference facilities, thematic gala dinners, and large-scale arena events. Whether you’re planning a conference or an incentive trip, Yas Island provides tailored solutions to ensure your event’s success.

In collaboration with Miral, the Abu Dhabi Convention & Exhibition Bureau has introduced a 3-tier cumulative incentive programme. Depending on your group’s size and spend, you could benefit from a combination of advantages, including:

1. Abu Dhabi Advantage: Support per delegate (up to AED 350)

2. Yas Island Rebate: 7.5% rebate on pre-approved spend (with a minimum spend of AED 500,000)

3. Major Group Fund: AED 100 per delegate (with a minimum of 500 delegates and 1,500 room nights) 

The Yas Island Infrastructure

Where business meets pleasure: For more information on the Abu Dhabi incentive program or hosting your event on Yas Island, please visit www.yasisland.ae/business and feel free to reach out to:

Qaiser Saleem, MICE Manager DACH | Abu Dhabi Convention & Exhibition Bureau. Email: qsaleem@dctabudhabi.aeMobile: +49 175 2065164Website: dctabudhabi.ae

EXPLORE

The emirate of Abu Dhabi stands out in a crowded marketplace of destinations for the meetings and events industry. But the emirate is much more than a thriving business hub. With a varied offering to rival some of the world's most loved travel destinations, Abu Dhabi charms visitors of all ages with a mix of experiences that blend culture and leisure – presenting planners with unique options for team building and incentive activities.

This new initiative aligns with ADCEB's commitment to give business visitors the opportunity to learn more about the local culture in new and exciting ways, resulting in a memorable experience where business and leisure integrate effortlessly.

ADCEB has also partnered with a number of stakeholders across the emirate to offer enticing business and leisure packages to groups.

Looking for new and unconventional ways to expand the offering to attract more events and corporate groups. Initiatives, such as ADCEB's Advantage Abu Dhabi programme, unveiled additional areas of support to encourage the launch and scalability of business events.

These efforts are only bolstered when international organisations continue to use Abu Dhabi as their base in the Middle East. Today, the emirate is home to multinational corporations belonging to an array of industries, such as oil and gas, energy, financial services, innovation, healthcare, as well as arts and culture.

IMMERSIVE EXPERIENCE

Nature on Sir Bani Yas Island

Planners looking to host their next event in Abu Dhabi have access to a world-class team of organisers and a range of support services to help make every event a success, whether large or small. Provided by the Department of Culture and Tourism - Abu Dhabi in conjunction with the Abu Dhabi Convention and Exhibition Bureau (ADCEB), these cover everything from drafting bids and shortlisting the right venue to licensing events with ease. This section provides an overview of the comprehensive array of services and event planning assistance provided by ADCEB.

Abu Dhabi is blessed with an abundance of natural diversity. The emirate is home to a vast desert in the south, lush mangroves in the heart of the city and a stunning coastline along the Arabian Gulf.

Capital Centre: The Heart of Business

The Abu Dhabi National Exhibition Centre (ADNEC)

Located near Abu Dhabi International Airport, Capital Centre is home to the emirate's largest exhibition venue, the Abu Dhabi National Exhibition Centre (ADNEC), offering 133,000 square metres of event space. It’s a vibrant district with access to world-class hotels and attractions, ideal for business visitors.

Also nearby, the Jiu-Jitsu Arena and Al Ain Convention Centre offer versatile event spaces that cater to both corporate and sporting events.

Explore Abu Dhabi Government’s MICE Support Services

The Abu Dhabi Convention & Exhibition Bureau (ADCEB) has been instrumental in establishing the city as a leading MICE destination. Through initiatives like Advantage Abu Dhabi, ADCEB offers free advice, event planning support, and local expertise to help organisers deliver successful events. From bid strategies and venue research to government liaison and unique activities, ADCEB’s services ensure your event is a success from start to finish.

Abu Dhabi’s rich natural landscape—from desert dunes to mangrove forests—offers planners a range of memorable incentive activities that seamlessly blend business and leisure.

Rising to the Occasion: Meet Qaiser Saleem

Qaiser Saleem, MICE Manager for the DACH region, is based at DCT Abu Dhabi’s Munich Overseas Office.

As Abu Dhabi continues to thrive as a global MICE destination, Qaiser Saleem, MICE Manager for the DACH region, plays a critical role in its expansion. Based at the Department of Culture and Tourism - Abu Dhabi’s Munich Overseas Office, Qaiser brings over a decade of experience in the UAE’s hospitality and travel industry, working closely with planners across Germany, Austria, and Switzerland to position Abu Dhabi as a premier destination for meetings and incentives.

His background includes leading corporate sales teams at renowned hospitality brands, and his Master’s degree in International Business Studies from Friedrich-Alexander-Universität Erlangen-Nürnberg enhances his ability to bridge cultures and markets seamlessly.

Planning to attend IMEX 2025? Visit Abu Dhabi stand E600 to meet Qaiser in person and explore new opportunities for collaboration. For tailored support or more information on how Abu Dhabi can elevate your next business event, reach out to:

Mr. Qaiser Saleem, MICE Manager DACH | Abu Dhabi Convention & Exhibition Bureau. Email: qsaleem@dctabudhabi.ae. Mobile: +49 175 2065164. Website: dctabudhabi.ae

Sustainability in Abu Dhabi: Leading the Way for MICE

Abu Dhabi is committed to sustainable development and environmentally responsible practices in all aspects of the MICE industry. The emirate’s sustainability initiatives ensure that business events are hosted in a way that minimises environmental impact while promoting social responsibility.

In line with its commitment to sustainability, UAE hosted COP28 in 2023, showcasing its efforts in environmental conservation, green technologies, and sustainable practices. This global event reflects the country's dedication to sustainability and highlights Abu Dhabi's role as a leader in driving eco-friendly initiatives within the MICE industry.

Key sustainability initiatives include energy-efficient event venues, waste reduction strategies, sustainable transportation options, and eco-friendly accommodations. Abu Dhabi also focuses on green building standards and the promotion of eco-tourism, making it the ideal destination for environmentally-conscious planners.

Sheikh Zayed Grand Mosque: An Iconic Cultural Landmark for MICE Inspiration

No visit to Abu Dhabi is complete without experiencing the Sheikh Zayed Grand Mosque (above) - a breathtaking architectural masterpiece and one of the most visited landmarks in the UAE. As a pillar of Abu Dhabi’s cultural identity, the mosque stands as a symbol of peace, tolerance, and innovation, and offers a unique opportunity to connect MICE delegates with the emirate’s rich spiritual and artistic heritage.

With its gleaming white domes, intricate marble mosaics, and the world’s largest hand-knotted carpet, the mosque offers more than just visual grandeur—it’s a place of reflection and inspiration. The scale and serenity of the space make it an unforgettable cultural excursion for business travelers, ideal as a part of an incentive itinerary or a post-conference enrichment activity.

Guided tours can be arranged to provide deep cultural context and architectural insights, perfect for teams interested in history, design, or interfaith dialogue. The mosque can also be included in VIP city tours for high-level delegations or as a breathtaking backdrop for curated photo moments.

While the mosque is a place of worship and not a commercial event venue, its spiritual and visual impact on MICE visitors contributes meaningfully to the overall Abu Dhabi experience—elevating an event from productive to profoundly memorable.

teamLab Phenomena Abu Dhabi: A Transformative Experience for Your Next Event

Saadiyat Island with the Rixos Premium Saadiyat Island Hotel

Opened in April 2025 and located within Saadiyat Island’s Cultural District, teamLab Phenomena Abu Dhabi offers an extraordinary fusion of art, technology, and interactivity. This immersive, ever-evolving space is created by the renowned Japanese collective teamLab, known for their groundbreaking digital art experiences. Guests can engage with stunning installations that respond to their movements, creating a personal and unique experience for each individual.

Ideal for corporate groups, incentive programs, and exclusive gatherings, teamLab Phenomena is not just an art exhibition—it’s a sensory journey that fosters creativity and connection. Whether it’s hosting a VIP reception surrounded by mesmerizing visuals or offering your delegates a chance to explore the intersection of art and technology, this destination is perfect for those seeking an innovative and unforgettable setting for any event.

Feel the Rush: Formula 1™ Driving & Karting Experiences on Yas Islan

For MICE groups seeking an adrenaline-pumping experience, Yas Marina Circuit offers one of the most exhilarating team-building opportunities in the world. Home to the Formula 1™ Etihad Airways Abu Dhabi Grand Prix (above), the circuit invites corporate groups to step into the driver’s seat and feel the thrill of world-class motorsport.

Corporate driving experiences at Yas Marina Circuit allow delegates to drive actual F1™-inspired cars or high-performance vehicles such as the Aston Martin GT4 or Formula Yas 3000. From instructor-led hot laps to full driving packages, these experiences are perfect for rewarding top performers, hosting exclusive incentive groups, or creating unforgettable networking events.

For a more casual yet equally engaging activity, KartZone at Yas Karting Center offers competitive, fun-filled sessions on a world-class karting track. Ideal for team bonding, mini-tournaments can be organized with digital timing, podium ceremonies, and branded gear—turning a simple ride into a full-blown racing event.

Whether for executives, clients, or internal teams, Yas Marina Circuit transforms your MICE programme into an electrifying adventure—offering speed, challenge, and bragging rights all in one lap.

Overnight Desert Retreats at Qasr Al Sarab by Anantara and Al Dhafra Resort, Vignette Collection by IHG

For a truly unique incentive experience, nothing compares to an overnight stay in the vast, serene desert at Qasr Al Sarab Desert Resort by Anantara and Al Dhafra Resort, Vignette Collection by IHG. These luxurious desert resorts offer an unparalleled combination of adventure, culture, and relaxation, making them ideal for corporate events, team-building retreats, or exclusive incentive trips.

At Qasr Al Sarab, located in the heart of the Rub’ al Khali (Empty Quarter), guests are transported to a world of luxury surrounded by towering sand dunes. With stunning views of the desert landscape, the resort offers a range of bespoke activities—from dune bashing and camel rides to traditional Arabian stargazing experiences. This desert oasis provides both modern amenities and authentic Arabian hospitality, perfect for unwinding after a day of meetings or enjoying a cultural gala under the stars.

Similarly, Al Dhafra Desert Resort presents an idyllic escape with its breathtaking surroundings, perfect for intimate gatherings or incentive programs. Offering an equally tranquil yet luxurious experience, Al Dhafra ensures guests have access to desert adventures and authentic cultural experiences, alongside world-class accommodations and dining options.

Both resorts offer the ultimate desert getaway—combining exclusivity, cultural immersion, and tailored experiences that create lasting memories for attendees. Whether it’s hosting a private gala, enjoying a traditional Bedouin feast, or bonding over desert activities, these resorts provide an unparalleled setting for any corporate group looking for a memorable incentive experience.

Conclusion

Abu Dhabi is more than just a business hub; it’s a city where opportunity and ambition meet. With its world-class infrastructure, wide-ranging governmental support services, and unparalleled access to culture, leisure, and sustainability, it’s the perfect destination to host your next MICE event.

TAKE OUTS: The Abu Dhabi Convention and Exhibition Bureau

The Abu Dhabi National Exhibition Centre: Virtual Tour

Abu Dhabi Convention and Exhibition Bureau’s main mission is to champion the emirate as a dynamic global business events leader. Since March 2013 it has driven and supported the development and promotion of business events throughout the emirate efficiently, effectively and transparently, and in partnership with all its stakeholders. 

Abu Dhabi Convention and Exhibition Bureau is a ‘one-stop-shop’ offering free advice, help with planning and local knowledge. Key assistance includes researching bid opportunities, facilitating tailored bid strategies to ensure competitiveness, providing destination promotional collateral and boosting delegate numbers through the authority’s international offices.

The team will assist you from start to finish by coordinating with local partners, arranging introductions to key Abu Dhabi stakeholders, securing support from mainline industry and tourism leaders, and assisting with government liaison. They’re also able to research appropriate venues, offer PR and marketing support and provide unique activities as well as pre- and post-conference ideas.

Abu Dhabi Convention and Exhibition Bureau’s groundbreaking Advantage Abu Dhabi initiative is aimed at catalysing and seeding innovative and viable business events aligned to the Abu Dhabi Government’s 2030 Economic Vision.

Visit Abu Dhabi Convention & Exhibition Bureau at IMEX Frankfurt 2025: Hall 8. E600.