Ambiente 2027 extension: Consumer Goods Market Shows Signs of Stabilisation as Sales Patterns Shift

The consumer goods market is showing signs of stabilisation, with the latest figures highlighting an improvement in order revenues and positive developments across selected product categories and sales channels in the second quarter of 2026.

by Archie Marshall || 11 November 2026. || Vertretung der Messe Frankfurt für die Schweiz und Liechtenstein

The Consumer Goods Market Monitor, published quarterly by Conzoom Solutions, Messe Frankfurt’s central industry hub for its consumer goods fairs, provides manufacturers, retailers and wholesalers with an overview of market developments, sales trends and emerging opportunities.

Market data provides insight into industry developments

Based on current B2B order and transaction data from specialist retail, general retail and online retail, the report offers a detailed picture of performance across different product groups and distribution channels. By examining these areas separately, businesses can identify where demand is developing positively, which sales channels are gaining momentum and where adjustments to product ranges may be needed.

Data is processed and analysed approximately four weeks after the end of each quarter, allowing the report to provide relatively recent insights into market conditions. Alongside an overview of current performance, its forecasts offer guidance for market, sales and assortment planning through to early 2027.

The Q2/2026 edition, published in mid-August, recorded order revenues 4.5% below the previous year's level. However, this represented a considerable improvement compared with the first quarter, pointing towards a gradual stabilisation of the market.

A closer look at individual categories and sales channels also revealed some positive developments. Barbecue products performed well in online retail, while cutlery and drinking glasses recorded positive results in specialist retail. These differences highlight how performance can vary across product groups and distribution channels, providing businesses with a more detailed understanding of changing market conditions.

Quarterly reports support business planning

The Consumer Goods Market Monitor has been developed since the third quarter of 2025, with the aim of helping companies make informed decisions and identify opportunities at an early stage. By providing regular access to current market data, the report gives businesses an additional resource for evaluating sales performance, assessing demand and planning future product assortments.

“Through the regularly published Consumer Goods Market Monitor, we provide the industry with current data to support well-informed decisions,” says Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt. She adds that the report is intended to help businesses recognise opportunities early and support their commercial success.

The next edition, covering Q3/2026, is scheduled for publication in mid-November. The current Q2/2026 report is available through Conzoom Solutions.

Messe Frankfurt will also bring the consumer goods industry together at its Frankfurt exhibition grounds at the end of January 2027. Ambiente, Christmasworld and Creativeworld will once again take place concurrently, with the Compass Talks opening the programme on 28 January, one day before the exhibitions begin.

Upcoming trade fair dates:

• Ambiente and Christmasworld: 29 January – 2 February 2027

• Creativeworld: 29 January – 1 February 2027