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ITB India 2026: Why India Is Becoming Impossible for the Global Travel Industry to Ignore
India’s travel market is no longer merely a growth opportunity on the horizon. It is becoming a market that the global travel industry needs to connect with and compete for now. ITB India 2026 brought more than 100 exhibiting brands and 600 travel trade buyers together in Mumbai and the conversations taking place there offered a clear signal of where the industry is heading next. by Archie Marshall || 22 September 2026 A meeting point for India and the world The fourth in per
Sep 213 min read


DMEXCO at Koelnmesse: How AI is shaping the future of marketing, media and commerce
Now free at DMEXCO: Under the motto "Scaling Intelligence", DMEXCO 2026 will showcase On September 23rd and 24th, learn how companies are transferring artificial intelligence from the experimental phase into concrete applications, processes, and business models. Includes two free tickets from smartville digital. by DMEXCO || September 19, 2026 Europe's leading digital marketing and tech event brings together decision-makers and industry leaders from AI, media, commerce,
Sep 185 min read


Life is a Pitch: Why Your Customers Buy Trust, Not Information
There's that moment after every lost pitch when exhibition stand builders and event agencies ask themselves the same question: What did the competitor have that we didn't? Most of the time, the answer in the debriefing is: the lower price, the more sophisticated stand concept, the stronger network. Almost never is it: The other person simply told the story better. By Urs Seiler || September 8, 2026 This is precisely the blind spot addressed by the international bestseller
Sep 83 min read


When transformation feels dangerous: Why the hero must become a player
The MICE industry and live communication have been grappling with transformation for years. But the industry itself is now in the midst of change. The pandemic has accelerated developments, professionals have reoriented themselves, and working conditions and business models are being re-evaluated. At the same time, artificial intelligence, new forms of collaboration, and digital communication platforms are changing expectations for events and corporate communications. Intervi
Sep 78 min read


Matchmaking is “deeply ingrained in our DNA” at Ambiente – with many young design talents
Grosse Ereignisse werfen ihre Schatten voraus, deshalb fand die Pressekonferenz zu den Konsumgütermessen der Messe Frankfurt, der Ambiente, Christmasworld und Creativeworld, schon am 2. September statt - und um dem wirtschaftspolitischen Gegenwind zu trotzen. Talents – das Förderprogramm der Messe Frankfurt für junge Designer*innen, Studierende und Absolventen, die eine kostenlose Ausstellungsfläche erhalten, feiert das 25-jährige Jubiläum. Hier anmelden! von Urs Seiler ||
Sep 33 min read


Corporate Travel: "MICE buyers today are looking for more than just a nice seminar room"
Join now for free: Today's seminar hotels need to offer much more than just a functional meeting room, projector, and catering. Venues that combine content, atmosphere, and experience are in demand. The exclusive ASTM partner event on September 24, 2026, at Hotel Schloss Rued offers MICE buyers exactly that. By Dominic Short || September 3, 2026 ASTM brings together people and offerings relevant to the future of business travel and the MICE industry. Interview with Domi
Sep 33 min read


Eurobike is taking action: Will this be the decisive move to break free?
Messe Frankfurt, or rather Fairnamic as the organizer of Eurobike, is relying on its proven leaders like Philipp Ferger at this time of crisis – and it is indeed in a major crisis. But stiff competition awaits in Cologne. By Urs Seiler || September 2, 2026 || Representative of Messe Frankfurt for Switzerland and Liechtenstein Initially, the leading bicycle industry associations wanted to move Eurobike away from the Friedrichshafen trade fair location. The move to Messe Fr
Sep 23 min read


Industrial Transformation Africa 2026: Why Africa Is Becoming the Next Industrial Frontier
Africa’s industrial transformation is entering a new phase and Casablanca is set to become one of its meeting points. From September 29 to October 1, 2026, Morocco will host the first edition of Industrial Transformation Africa (ITAF), a new international platform connecting African industries with the expertise in technologies and global business networks which will shape the future of manufacturing. by Archie Marshall || 1 September 2026 || Vertretung der Deutschen Messe AG
Aug 315 min read


The Pet Industry Came to Shanghai in Record Numbers
Pet Fair Asia 2026 turned Shanghai into one of the world's biggest meeting points for the pet business, with record international participation, 2,600+ exhibitors and a trade programme increasingly built around doing business, not just displaying products. by Archie Marshall || There are trade shows that fill exhibition halls. Then there are trade shows that make you realise an entire industry has changed. Pet Fair Asia 2026 firmly belongs in the second category. The 28th edi
Aug 285 min read


Adtech and Martech are Being Rebuilt: DMEXCO 2026 Wants to Show Companies What Comes Next
Free of charge visitor tickets: Marketing technology is entering a new phase. Third-party cookies are losing relevance, AI is moving into everyday workflows, and customer data is becoming more valuable while also becoming harder to manage. At the same time, brands need to stay visible across search, social, commerce, streaming and increasingly AI-driven platforms. The question is no longer whether businesses need more technology, but whether the technology they have actually
Aug 273 min read


MICE Show Asia’s Expansion Signals a Growing Asia Pacific MICE Market: How Far Can It Go?
MICE Show Asia is expanding its exhibition space by 83.2% for its 2026 edition. That is a significant increase for one event, but it also raises a bigger question: what does the expansion tell us about the growth and direction of Asia Pacific’s wider MICE market? by Archie Marshall || 24 August 2026 MICE Show Asia will return to Singapore from 21 to 23 October at the Sands Expo & Convention Centre, bringing destinations, venues, MICE suppliers, meeting planners, corporate tra
Aug 216 min read


Five Theatres in One: How NÜSSLI Reinvented Temporary Architecture in Kassel
What if a temporary building could offer more flexibility than the permanent one it replaces? In Kassel, Germany, NÜSSLI has built a fully equipped theatre that can transform between five fundamentally different configurations, accommodate everything from opera and dance to concerts, and eventually be dismantled and rebuilt elsewhere. What began as a solution to a renovation problem is demonstrating how temporary architecture can become something far more ambitious. by Archie
Aug 214 min read


If AI Can Do Everything: What Does MICE Still Need People For?
TMX 2027 will bring more than 100 exhibitors, over 4,000 industry professionals and 400+ business matching meetings to Bangkok with AI and sustainability firmly at the centre of the conversation along with a focus on face to face business opportunities. by Archie Marshall || The MICE industry is being reshaped by artificial intelligence, digitalisation, rising costs and increasingly demanding customers. But as technology changes how events are planned, marketed and delivered,
Aug 215 min read


Travel Tech Asia 2026 brings the buyers to the table: Can it turn technology into business?
Travel technology is no longer simply about better booking engines or faster connectivity. As artificial intelligence, digital payments, personalisation and automation reshape how travel businesses operate, the real opportunity lies in putting the companies developing these solutions in front of the people who can actually buy them. by Archie Marshall || 20 August 2026 Travel Tech Asia 2026 is responding with a dedicated Hosted Buyer Programme designed to do exactly that. Tra
Aug 193 min read


Roadshow Germany: Experience world-class MICE in Laax
LAAX brings alpine innovation to Germany roadshow: The Swiss alpine destination will be presenting itself from October 6th to 8th in Cologne, Frankfurt am Main and Stuttgart. Flagship Location Galaxy (Image: Ammann). LAAX embarks on a German roadshow: From October 6th to 8th, 2026, the Swiss Alpine destination will present itself as part of an exclusive MICE event series in Cologne, Frankfurt am Main, and Stuttgart. The focus will be on personal interaction with selected indu
Aug 192 min read


First the market, then the format: And the market launch is a learning process
Organizers developing a new format or further developing an existing trade fair must first understand what exhibitors and visitors actually need. Only then can the question of the right format arise. By Patrick Sägesser, Business Development & Growth Leader* || August 19, 2026 This insight is not new. However, in the day-to-day operations of a trade fair, it is quickly overlooked. Programs are expanded, sales packages adjusted, and additional activities launched before the
Aug 186 min read


On another planet: MICE business as unusual in the Weisse Arena in Laax
Artificial intelligence makes life easier, but it will never replace the experience. Nowhere is this more evident than in LAAX, Europe's leading freestyle destination, with the UNESCO World Heritage Site of Sardona and numerous spectacular attractions. LAAX offers a world-class environment for MICE events – in both winter and summer. By Urs Seiler || August 17, 2026 Birgit Hirsch. “AI makes life a little easier, but it will never replace the experience we can offer with n
Aug 167 min read


eps and NÜSSLI merge with 820 employees: Andy Böckli becomes Group CEO
The merger unites two global market leaders: eps, a leader in temporary turf and ground protection systems as well as Crowd Control, and NÜSSLI, a leader in grandstands, event structures, stadiums, and special constructions. Both companies also complement each other geographically, with strong market presences in partially different regions and coverage of different customer segments. by Nüssli || August 12, 2026 Andy Böckli will become Group CEO of eps and Nüssli. The me
Aug 124 min read


Can ITB India become the gateway to India's travel market?
India’s travel industry is growing fast, and international companies are looking for direct access to the buyers shaping that expansion. From 1–3 September 2026, ITB India will bring the global travel industry to Mumbai, with more than 100 exhibitors and over 400 qualified buyers expected at the Jio World Convention Centre. by Archie Marshall || 11 August 2026 The three day B2B trade show and convention ITB India is designed to connect international destinations, airlines, h
Aug 102 min read


INTERGEO unveils new venue strategy: What does the Hamburg partnership mean for the future?
INTERGEO, the world's leading exhibition and conference for geodesy, geoinformation and land management, is entering a new era after DVW e.V. and Hamburg Messe und Congress signed a landmark 10 year partnership that will reshape where and how the event is held. Beginning in 2028, the agreement will introduce a renewed rotating venue model while establishing Hamburg as INTERGEO's flagship host city in odd numbered years from 2029 onwards, reinforcing the event's international
Aug 103 min read


