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boe international 2027: Catwalk of the event industry at Messe Dortmund

  • 2 days ago
  • 3 min read

They say that big events cast their shadows before them, and it's only six months until it's that time again: With newcomers like Pelicano Expo, TorTer e-Design and Rentman, as well as returning exhibitors like beMatrix, Aluvision and ExpoFloor, the range of products and services offered by boe international at Messe Dortmund in the areas of exhibition stand construction, AV technology and event solutions is growing once again – a clear signal that the event industry will launch its business year with concrete orders at Messe Dortmund from January 20th to 21st, 2027.

 

From Messe Dortmund/Urs Seiler || July 21, 2026

 


From Spain to Belgium, from Hungary to the Ruhr region: boe international 2027 attracts new and returning exhibitors from all over Europe, reinforcing its position as the leading trade fair for the event industry. The leading trade fair for the event industry is further expanding its offerings with companies from Germany and the international market.

 

Numerous companies from Germany and the international market have already registered for the leading trade fair for the event industry in Dortmund. The current registrations underscore the thematic breadth of boe international and demonstrate how strong the need for personal exchange, innovative solutions, and reliable partners remains at the start of the industry year.

 

New and returning providers of innovative event solutions from IT, AV & Show Technology, Construction, Equipment, Marketing & Promotion, and Security will meet with trade visitors with concrete projects and clear business goals in Dortmund in January. This further shapes the offerings for the upcoming edition.

 

boe international is aimed at event planners, agencies, event organizers, companies and brands, as well as decision-makers from industry and commerce. On-site, executives, budget managers, project managers, event technicians, and marketing, HR, and procurement professionals will find suitable partners, new technologies, and reliable solutions for events, trade fairs, congresses, corporate events, festivals, sporting events, and brand appearances.


Impressions from the BrandEx Award.

 

New impulses from home and abroad

The current registrations also set a clear international tone. Among those exhibiting at boe international for the first time are Pelicano Expo from Spain, TorTer e-Design from Hungary, and Matrix Frame with Mobile Light Box and Rentman from the Netherlands. Aluvision and ExpoFloor from Belgium are also returning to Dortmund as two international exhibitors.

 

New exhibitors from Germany and Austria include Ellermann , Best Systems , and smartEvents . beMatrix , a provider of modular exhibition stand systems, is also returning to boe international. Established exhibitors from previous years include Party Rent , Aventem , snapADDY, MA Systems , and VON HAGEN DESIGN .

 

The spectrum ranges from exhibition stand construction, brand staging, mobile presentation systems, and event furniture to event technology and digital event planning, as well as the recording and processing of business contacts. The mix of new exhibitors, returning exhibitors, and established companies underscores boe international's role as the central meeting point for the event industry at the start of the year. At this "international trade fair for innovative event solutions," suppliers, decision-makers, and concrete projects from Germany and international markets come together.

 

International trade fair for innovative event solutions

boe international is the leading international trade fair for the event and trade fair industry, kicking off the event season every January. Under the motto "People. Events. Innovations.", this leading trade fair in Dortmund showcases the future of events. boe brings together exhibitors from the fields of exhibition stand construction, equipment, technology, and event IT, as well as venues, catering, and performers, with trade visitors, agencies, companies, and strategic decision-makers from marketing, HR, and procurement. At the same time, boe is aimed at event managers from across the economy – from office managers to corporate communications – who organize events such as anniversaries, trade fairs, or employee events and are looking for reliable partners and creative solutions. In addition to practical insights and networking opportunities, the leading trade fair offers a supporting program with lectures, panels, and side events. Talented individuals and students also use it as a career platform and springboard into the industry. The German Association of the Event Industry (fwd) is the professional sponsor of the trade fair.

 

 
 
 

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