EXPOFORMER Showcenter: Where science fiction transforms into science
- 2 days ago
- 2 min read
What does the future of live communication look like when it's already a reality? Visitors to EXPOFORMER can experience the answer to this question in an impressive way at the brand-new show center in Embrach.
By Urs Seiler || July 14, 2026
CEO Mario Huggler opens the EXPOFORMER Showcenter.
Anyone investing money in a trade fair or congress appearance wants to see a return on their investment: more sales, new customers, new partners, and greater success. EXPOFORMER's brand-new show center in Embrach, near Zurich Airport, is unparalleled in Europe and offers measurable ideas and concepts for success.
Spanning over 1,000 square meters, the showroom offers a unique selection of trade fair and congress stands, as well as interactive games for live communication – stand construction, spotlights, games, and digital signage all brought to life. Products from 50 of the world's leading suppliers are showcased under one roof. What makes the show center so immersive is that it provides a glimpse into the future, live, but before any company presentation takes place.
The EXPOFORMER showroom in Embrach, near Zurich Airport, is not only the largest in Europe for end customers. Its diverse use of technology, though invisible behind today's three-dimensional possibilities, makes it perhaps the best, certainly the most spectacular, we have ever seen. Countless technologies for immersive brand experiences become tangible and real here. The show center brings future technologies – visions – from the world of live communication into everyday business.
The new show center is far more than a traditional exhibition space. It's an interactive experience where cutting-edge solutions are demonstrated live and state-of-the-art technologies prove their practical value. Visitors can test applications, develop ideas, and find inspiration.
EXPOFORMER is one of Europe's leading trade fair and congress service providers in terms of its use of technology – the most innovative industry service provider we know. Here, the future doesn't begin tomorrow – it has already arrived!
EXPOFORMER makes the technically possible sexy. A visit to the show center in Embrach near Zurich Airport is reminiscent of Elon Musk's motto about Starlink: We turn science fiction into science.
Certified according to ISO 20121
EXPOFORMER has been officially certified according to ISO standard 20121 since February 16, 2026. Together with the Messerli Group, EXPOFORMER is working to scientifically verify its CO2 footprint. This serves as the basis for joining the Science Based Targets initiative (SBTi), which is committed to achieving net-zero carbon emissions by 2050.
TAKEOUTS
Comments