Roadmap of the machinery industry: Win Eurasia is the next hub for industrial transformation

The machinery industry brings its 2026 targets to the field at WIN EURASIA. At the trade fair, machine manufacturing, automation, digital production technologies, and integrated system solutions will be addressed together, while the sector’s transition toward higher value-added production will also be presented in a multidimensional manner.

by Hannover Fairs Italy/Urs Seiler || 9 June 2026 || Representation of Deutsche Messe AG for CH/Li || trade fairs of Deutsche Messe AG worldwide

The trade fair Win Eurasia, to be organized by Hannover Fairs Turkey at the Istanbul Expo Center between June 10–13, 2026, is one of the most concrete indicators of the new roadmap of the machinery industry, spanning from production to exports.

While the Turkish machinery industry broke a record in value-based exports in 2025, it is focusing on sustainable growth again in 2026. The sector’s transformation vision and targets will be presented in all dimensions at WIN EURASIA 2026.

Technological transformation that enhances competitiveness, efficiency-oriented production, and sustainable growth strategies will form the main agenda of the trade fair to be held at the Istanbul Expo Center on June 10–13, 2026, organized by Hannover Fairs Turkey.

MİB Chairman Osman Fatih İğrek evaluated 2025 as a complex but ultimately positive period in which the balance of “high inflation–low exchange rate–weak external demand–strong export pricing” was experienced simultaneously.

İğrek stated that machinery exports, including free zones, increased by 1.9% to reach 28.7 billion dollars, and emphasized that despite a 6.3% contraction in tonnage, the export price per kilogram reached a historic peak of 8.1 dollars. Sharing expectations for 2026, İğrek expressed cautious optimism, stating that they aim to approach the 30 billion dollar export threshold, return to a growth path in production, and raise capacity utilization rates to around 70%. He also emphasized that they are natural stakeholders of WIN EURASIA and consider participation in the trade fair a strategic investment.

Demand is weak in Europe, Türkiye stands out positively

Despite the contraction in Europe, their main market, İğrek noted that Türkiye has positively differentiated itself in exports: “Demand in our main market, Europe, was weak. In Germany, machinery and plant manufacturing closed 2025 with approximately a 5% production contraction; across Europe, machinery orders declined in double digits in 2023–2024. Despite this, we achieved strong increases in some markets. Our machinery exports to Germany increased by 6.8% to 3.2 billion dollars, while exports to the U.S. rose by 9% to nearly 2 billion dollars. While there were losses in some markets, new opportunities also emerged. We experienced a revenue loss of approximately 770 million dollars in markets such as Russia and Iraq, while in markets with reconstruction agendas such as Syria, our exports increased by 189% to around 130 million dollars.”

A new paradigm in machinery: automation and software

İğrek stated that Turkish machinery manufacturers are focusing on automation in two areas: “We have focused on the automation level of the machines we produce and the automation of production processes in our factories. We observe a 17% increase in turbines, turbojets, and hydraulic systems, and a 14% increase in food machinery. All of these are machines with high levels of automation. Additionally, transformation is taking place in production facilities. Applications such as MES-based production management, robotic cells, and the use of AGV/AMR systems are becoming widespread.” Referring to the prominence of the automation theme at WIN EURASIA 2026, İğrek said, “Today, it is no longer possible to think of machinery independently of automation and software. Customers make investment decisions not just for a machine, but for its automation capability and data infrastructure.”

The new language of industry is being written at WIN EURASIA

Sena Mengül, Hannover Fairs Turkey Head of WIN EURASIA, emphasized that the motto of WIN EURASIA 2026 is “Driven by Automation,” stating that automation has now become the fundamental force shaping not only production processes but the transformation of the entire industrial ecosystem.