Since the 1 February, Lars Wismer has assumed leadership as Regional Head of the "Messe Düsseldorf for Asia (MDfA)". In his inaugural interview, he highlights the importance of Asian markets, talks about strategic opportunities, and about the role of MDfA as a connecting element in the global trade fair portfolio. "Everywhere we recognise opportunities, we want to use them." In 2024, Messe Düsseldorf bundled its activities in Asia under one roof: The Regional Hub "Messe Düsse