

MICE Show Asia’s Expansion Signals a Growing Asia Pacific MICE Market: How Far Can It Go?
MICE Show Asia is expanding its exhibition space by 83.2% for its 2026 edition. That is a significant increase for one event, but it also raises a bigger question: what does the expansion tell us about the growth and direction of Asia Pacific’s wider MICE market? by Archie Marshall || 24 August 2026 MICE Show Asia will return to Singapore from 21 to 23 October at the Sands Expo & Convention Centre, bringing destinations, venues, MICE suppliers, meeting planners, corporate tra
Archie Marshall
3 days ago6 min read


Five Theatres in One: How NÜSSLI Reinvented Temporary Architecture in Kassel
What if a temporary building could offer more flexibility than the permanent one it replaces? In Kassel, Germany, NÜSSLI has built a fully equipped theatre that can transform between five fundamentally different configurations, accommodate everything from opera and dance to concerts, and eventually be dismantled and rebuilt elsewhere. What began as a solution to a renovation problem is demonstrating how temporary architecture can become something far more ambitious. by Archie
Archie Marshall
3 days ago4 min read


First the market, then the format: And the market launch is a learning process
Organizers developing a new format or further developing an existing trade fair must first understand what exhibitors and visitors actually need. Only then can the question of the right format arise. By Patrick Sägesser, Business Development & Growth Leader* || August 19, 2026 This insight is not new. However, in the day-to-day operations of a trade fair, it is quickly overlooked. Programs are expanded, sales packages adjusted, and additional activities launched before the
Patrick Sägesser
5 days ago6 min read


On another planet: MICE business as unusual in the Weisse Arena in Laax
Artificial intelligence makes life easier, but it will never replace the experience. Nowhere is this more evident than in LAAX, Europe's leading freestyle destination, with the UNESCO World Heritage Site of Sardona and numerous spectacular attractions. LAAX offers a world-class environment for MICE events – in both winter and summer. By Urs Seiler || August 17, 2026 Birgit Hirsch. “AI makes life a little easier, but it will never replace the experience we can offer with n
Urs Seiler
Aug 167 min read


eps and NÜSSLI merge with 820 employees: Andy Böckli becomes Group CEO
The merger unites two global market leaders: eps, a leader in temporary turf and ground protection systems as well as Crowd Control, and NÜSSLI, a leader in grandstands, event structures, stadiums, and special constructions. Both companies also complement each other geographically, with strong market presences in partially different regions and coverage of different customer segments. by Nüssli || August 12, 2026 Andy Böckli will become Group CEO of eps and Nüssli. The me
Urs Seiler
Aug 124 min read


Can ITB India become the gateway to India's travel market?
India’s travel industry is growing fast, and international companies are looking for direct access to the buyers shaping that expansion. From 1–3 September 2026, ITB India will bring the global travel industry to Mumbai, with more than 100 exhibitors and over 400 qualified buyers expected at the Jio World Convention Centre. by Archie Marshall || 11 August 2026 The three day B2B trade show and convention ITB India is designed to connect international destinations, airlines, h
Archie Marshall
Aug 102 min read


boe international awards three scholarships - boe Night and BrandEx Award now on two evenings
Two evenings, two highlights: The BrandEx Award and the boe night will now take place on two separate evenings in the immediate vicinity of boe international 2027. And boe international, the leading trade fair for the event industry, is awarding three scholarships for targeted professional development. By Urs Seiler || August 10, 2026 The joint initiative ‘Further Education Makes a Career’ by the boe The international trade fair for innovative event solutions, in collabor
Urs Seiler
Aug 104 min read


Ambiente 2027: How far behind is the consumer goods industry in the AI hype?
Is artificial intelligence truly the game changer for the consumer goods industry? How are companies worldwide reacting to geopolitical uncertainties, new customs regimes, and regulatory requirements? The second global industry index for Ambiente surveys current developments in trade fair-relevant consumer goods segments and identifies challenges and opportunities. Featuring an interview with Yvonne Engelmann on how international contacts are established. by Messe Frankfurt
Urs Seiler
Aug 32 min read













