Roadshow Germany: Experience world-class MICE in Laax
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LAAX brings alpine innovation to Germany roadshow: The Swiss alpine destination will be presenting itself from October 6th to 8th in Cologne, Frankfurt am Main and Stuttgart.
Flagship Location Galaxy (Image: Ammann).
LAAX embarks on a German roadshow: From October 6th to 8th, 2026, the Swiss Alpine destination will present itself as part of an exclusive MICE event series in Cologne, Frankfurt am Main, and Stuttgart. The focus will be on personal interaction with selected industry partners and the diverse opportunities to discover and market LAAX as a destination for leisure and group travel, as well as meetings, incentives, and events.
Roadshow dates 2026
October 6, 2026 – Cologne
October 7, 2026 – Frankfurt am Main
October 8, 2026 – Stuttgart
Registration:
The three-day roadshow follows a deliberately personal and high-quality concept. From 6:30 p.m. to 9:30 p.m. each day, participants can expect a combination of target-group-specific presentations and personal networking over Swiss specialties. The roadshow is aimed at experts from the tourism and MICE industries.
Two perspectives on a diverse destination
The leisure presentation showcases the destination as a year-round travel destination with alpine scenery, diverse activities, and a distinctive lifestyle. The MICE presentation focuses on the possibilities for meetings, incentives, and events, demonstrating how professional infrastructure can be combined with exceptional alpine experiences. Following the presentations, the roadshow offers opportunities for personal exchange, networking, and forging new business contacts.
Separate registration options are available on the landing page for MICE & Event Professionals and for Tourism & Trade. Participation is free of charge; places are limited. Participation is subject to confirmation by LAAX.
Via LAAX
LAAX, as a modern, sustainable year-round resort, combines alpine nature experiences with urban lifestyle, first-class infrastructure and a strong community.
LAAX's particular strengths include its urban resort concept, attractive ski-in/ski-out access, and a diverse portfolio of accommodations to suit different needs and target groups. Year-round nature, sports, and adventure activities make LAAX a versatile destination – for both individual travelers and groups. Furthermore, the destination offers ideal conditions for events, incentives, and business trips. www.laax.com
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