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Now free at DMEXCO: Under the motto "Scaling Intelligence", DMEXCO 2026 will showcase On September 23rd and 24th, learn how companies are transferring artificial intelligence from the experimental phase into concrete applications, processes, and business models. Includes two free tickets from smartville digital. by DMEXCO || September 19, 2026 Europe's leading digital marketing and tech event brings together decision-makers and industry leaders from AI, media, commerce,

There's that moment after every lost pitch when exhibition stand builders and event agencies ask themselves the same question: What did the competitor have that we didn't? Most of the time, the answer in the debriefing is: the lower price, the more sophisticated stand concept, the stronger network. Almost never is it: The other person simply told the story better. By Urs Seiler || September 8, 2026 This is precisely the blind spot addressed by the international bestseller

The MICE industry and live communication have been grappling with transformation for years. But the industry itself is now in the midst of change. The pandemic has accelerated developments, professionals have reoriented themselves, and working conditions and business models are being re-evaluated. At the same time, artificial intelligence, new forms of collaboration, and digital communication platforms are changing expectations for events and corporate communications. Intervi

Grosse Ereignisse werfen ihre Schatten voraus, deshalb fand die Pressekonferenz zu den Konsumgütermessen der Messe Frankfurt, der Ambiente, Christmasworld und Creativeworld, schon am 2. September statt - und um dem wirtschaftspolitischen Gegenwind zu trotzen. Talents – das Förderprogramm der Messe Frankfurt für junge Designer*innen, Studierende und Absolventen, die eine kostenlose Ausstellungsfläche erhalten, feiert das 25-jährige Jubiläum. Hier anmelden! von Urs Seiler ||

Join now for free: Today's seminar hotels need to offer much more than just a functional meeting room, projector, and catering. Venues that combine content, atmosphere, and experience are in demand. The exclusive ASTM partner event on September 24, 2026, at Hotel Schloss Rued offers MICE buyers exactly that. By Dominic Short || September 3, 2026 ASTM brings together people and offerings relevant to the future of business travel and the MICE industry. Interview with Domi

Messe Frankfurt, or rather Fairnamic as the organizer of Eurobike, is relying on its proven leaders like Philipp Ferger at this time of crisis – and it is indeed in a major crisis. But stiff competition awaits in Cologne. By Urs Seiler || September 2, 2026 || Representative of Messe Frankfurt for Switzerland and Liechtenstein Initially, the leading bicycle industry associations wanted to move Eurobike away from the Friedrichshafen trade fair location. The move to Messe Fr

Africa’s industrial transformation is entering a new phase and Casablanca is set to become one of its meeting points. From September 29 to October 1, 2026, Morocco will host the first edition of Industrial Transformation Africa (ITAF), a new international platform connecting African industries with the expertise in technologies and global business networks which will shape the future of manufacturing. by Archie Marshall || 1 September 2026 || Vertretung der Deutschen Messe AG

Free of charge visitor tickets: Marketing technology is entering a new phase. Third-party cookies are losing relevance, AI is moving into everyday workflows, and customer data is becoming more valuable while also becoming harder to manage. At the same time, brands need to stay visible across search, social, commerce, streaming and increasingly AI-driven platforms. The question is no longer whether businesses need more technology, but whether the technology they have actually

MICE Show Asia is expanding its exhibition space by 83.2% for its 2026 edition. That is a significant increase for one event, but it also raises a bigger question: what does the expansion tell us about the growth and direction of Asia Pacific’s wider MICE market? by Archie Marshall || 24 August 2026 MICE Show Asia will return to Singapore from 21 to 23 October at the Sands Expo & Convention Centre, bringing destinations, venues, MICE suppliers, meeting planners, corporate tra

What if a temporary building could offer more flexibility than the permanent one it replaces? In Kassel, Germany, NÜSSLI has built a fully equipped theatre that can transform between five fundamentally different configurations, accommodate everything from opera and dance to concerts, and eventually be dismantled and rebuilt elsewhere. What began as a solution to a renovation problem is demonstrating how temporary architecture can become something far more ambitious. by Archie

Organizers developing a new format or further developing an existing trade fair must first understand what exhibitors and visitors actually need. Only then can the question of the right format arise. By Patrick Sägesser, Business Development & Growth Leader* || August 19, 2026 This insight is not new. However, in the day-to-day operations of a trade fair, it is quickly overlooked. Programs are expanded, sales packages adjusted, and additional activities launched before the

Artificial intelligence makes life easier, but it will never replace the experience. Nowhere is this more evident than in LAAX, Europe's leading freestyle destination, with the UNESCO World Heritage Site of Sardona and numerous spectacular attractions. LAAX offers a world-class environment for MICE events – in both winter and summer. By Urs Seiler || August 17, 2026 Birgit Hirsch. “AI makes life a little easier, but it will never replace the experience we can offer with n

The merger unites two global market leaders: eps, a leader in temporary turf and ground protection systems as well as Crowd Control, and NÜSSLI, a leader in grandstands, event structures, stadiums, and special constructions. Both companies also complement each other geographically, with strong market presences in partially different regions and coverage of different customer segments. by Nüssli || August 12, 2026 Andy Böckli will become Group CEO of eps and Nüssli. The me

India’s travel industry is growing fast, and international companies are looking for direct access to the buyers shaping that expansion. From 1–3 September 2026, ITB India will bring the global travel industry to Mumbai, with more than 100 exhibitors and over 400 qualified buyers expected at the Jio World Convention Centre. by Archie Marshall || 11 August 2026 The three day B2B trade show and convention ITB India is designed to connect international destinations, airlines, h

Two evenings, two highlights: The BrandEx Award and the boe night will now take place on two separate evenings in the immediate vicinity of boe international 2027. And boe international, the leading trade fair for the event industry, is awarding three scholarships for targeted professional development. By Urs Seiler || August 10, 2026 The joint initiative ‘Further Education Makes a Career’ by the boe The international trade fair for innovative event solutions, in collabor

Is artificial intelligence truly the game changer for the consumer goods industry? How are companies worldwide reacting to geopolitical uncertainties, new customs regimes, and regulatory requirements? The second global industry index for Ambiente surveys current developments in trade fair-relevant consumer goods segments and identifies challenges and opportunities. Featuring an interview with Yvonne Engelmann on how international contacts are established. by Messe Frankfurt

German trade fair venues are reporting record revenue figures for 2025. But 2026 will mark the first negative turning point since Covid. Exhibiting companies are cutting their trade fair budgets. How much pressure is the trade fair business model under? By Urs Seiler || July 30, 2026 Exhibitor feedback on the Hannover Messe. I hope you are enjoying your holiday. But trade fairs don't take a break, not even during the trade fair break. It would have been so nice to simply

Messe Frankfurt is establishing a presence in the rapidly growing trade fair market in Saudi Arabia with a subsidiary. "We want to seize the next wave of trade fairs," says Ted Bloom. Saudi Arabia's "Vision 2030" offers the ideal growth environment. By Urs Seiler || Riyadh, December 8, 2025 || Messe Frankfurt's representation for CH/Li | upcoming trade fairs of Messe Frankfurt. Opening of the Messe Frankfurt office in Riyadh, from left: Wolfgang Marzin, Chairman of the Boar

The Bürgenstock Resort has always been popular for private and MICE events, but it had reached its capacity limits. These have now been resolved with the impressive launch of the spectacular Event Domes under the motto "The Future of Experiences." It sets a significant benchmark for the Swiss MICE market. By Urs Seiler || July 27, 2026 On April 16, 2026, a MICE location unlike any other was inaugurated on the Bürgenstock, high above Lake Lucerne. England's famous poet D

In Shanghai China, just over one month before opening its doors, Pet Fair Asia 2026 has officially sold out, reaching a record-breaking 320,000 sqm of exhibition space and confirming its position as Asia's largest and most influential pet industry exhibition. by Archie Marshall || 24 July 2026 Taking place from 19–23 August 2026 in Shanghai, the 28th edition of Pet Fair Asia will welcome more than 2,600 exhibitors, including international companies and Chinese representatives