NEWSROOM

Attend free of charge: At GITEX AI EUROPE 2026, taking place in Berlin from 30 June to 1 July, more than 950 enterprises and startups, over 600 investors and 150 + speakers from more than 80 countries will gather as Europe's technology market is forecast to surpass €1.5 trillion and Berlin cements its position as one of the continent's most influential innovation hubs. by Archie Marshall || 19 June 2026 Europe is accelerating its bid to become a global artificial intelligence

Pet Fair Asia 2026 is placing sustainability firmly at the heart of the pet industry’s future with the launch of EcoPaws Asia, a new initiative developed in partnership with the Pet Sustainability Coalition (PSC) to spotlight environmentally responsible innovation, ESG progress, and sustainable manufacturing across Asia’s rapidly growing pet market. by Archie Marshall || 16 June 2026 Set to debut at Pet Fair Asia 2026 from 19–23 August 2026 at the Shanghai New International E

According to AUMA, the economic downturn is now, with a delay, also impacting the German trade fair industry and thus the exhibition stand construction sector. And the MCH Group is considering a major event in Basel. By Urs Seiler || June 15, 2026 Image: Koelnmesse, North Entrance. The Association of the German Trade Fair Industry (AUMA) forecasts the first quarter of 2026, a traditionally busy period for trade fairs, according to the latest figures from June 4, 2026. Exh

The integrated approach to security makes EUDEX, according to the organizers and many industry representatives, an exceptional format across Europe. EUDEX (Euro Defence Expo) in Essen is considered special because it pursues a concept that is virtually unique in Europe: it combines military defense and civil security on a single platform. By Urs Seiler || June 12, 2026 The trade fair takes a holistic view of security. Instead of presenting defense and civil security solutions

As AI adoption accelerates across Europe, enterprises are facing a new reality: sovereignty is no longer a policy discussion but a commercial and strategic necessity. With a landmark €180 million sovereign cloud investment accelerating Europe’s push for digital independence, organisations are being forced to confront a critical question: who controls the infrastructure powering the continent’s AI future? by Archie Marshall || 10 June 2026 Europe’s cloud infrastructure landsca

How refreshing to stumble upon a gem amidst the constant noise of social networks, one that intelligently debates the qualities of trade fairs in the age of artificial intelligence. By Urs Seiler || June 1, 2026 Image: Hannover Messe 2026 The topic is “The future of trade shows: digital platforms or real relationships?” The future of trade fairs as digital platforms has, as we know, proven to be an illusion, indeed a misnomer. We can only reiterate: there are neither "virtual

As climate emergencies intensify, geopolitical instability grows and the demands placed on emergency services continue to evolve, resilience has become one of the defining challenges of our time. Against this backdrop, INTERSCHUTZ 2026 is preparing for its most ambitious edition yet. by Archie Marshall || 26 May 2026 || Representation of Deutsche Messe AG for CH/Li || trade fairs of Deutsche Messe AG worldwide Taking place in Hanover, Germany, from 1–6 June under the theme “S

As global supply chains shift and demand for innovation accelerates, the international flooring industry is turning its attention to Shanghai. From May 27–29, the 28th edition of DOMOTEX asia/CHINAFLOOR 2026 will bring together thousands of industry professionals at the National Exhibition and Convention Center (NECC – Hongqiao), reinforcing Asia’s increasingly influential role in shaping the future of the global carpet and flooring sector. by Archie Marshall || 26 May 2026 |

Koelnmesse has been named Digital Champion 2026, taking the top spot in the latest study by ServiceValue commissioned by DEUTSCHLAND TEST and FOCUS MONEY. Koelnmesse systematically uses data to help visitors and exhibitors make more informed decisions and offer innovative services. by Koelnmesse || May 13, 2026 “The award as ‘Digital Champion 2026’ is both confirmation and motivation for us.” “At the same time. It shows that with our clear strategic focus on data, platforms a

Imerys will make its first appearance at Interschutz 2026, positioning its high performance absorbent technologies at the centre of next-generation spill control. From 1–6 June in Hannover, the company will showcase solutions engineered for rapid response across road, industrial, and waterborne incidents, an area of growing importance for both safety and environmental protection. Taking place at the Hannover Exhibition Center, Interschutz remains the leading global platform f

preXcon is finalizing its program: The new conference for innovation and technology transfer in precision engineering is based on six key topics and eleven clearly structured sessions. Attendees can tailor their visit to the specific sessions and their topics, aligning them with their interests and questions. The Olma trade fairs in St. Gallen Tickets are available here now! preXcon, taking place from November 3rd to 5th at the Olma Halls, is a new event format from Olma

The countdown to DOMOTEX asia/CHINAFLOOR 2026 is now firmly underway, with organisers releasing the official exhibitor list online ahead of the show’s return to Shanghai from 27–29 May 2026. For international buyers and industry professionals, this early access provides a strategic advantage, offering the ability to map out visits and arrange meetings before arriving on-site. Staged as the largest carpet and flooring trade fair in the Asia-Pacific region, the 28th edition is

The global surface technology sector returns to Stuttgart at a time of rising costs, tightening regulation, and growing pressure to innovate. by Archie Marshall // 2 May 2026 From 5–7 May 2026, SurfaceTechnology GERMANY 2026 will bring the international surface engineering community to Stuttgart at a pivotal time. With economic pressures mounting and technological demands accelerating, the event is positioned as a key meeting point for companies looking to navigate an increas

Easyfairs is stepping up its expansion in technology-led events with the acquisition of Food Hotel Tech and Tech For Retail, two of France’s most established platforms for innovation in hospitality and retail. The move signals a shift towards building more connected, scalable ecosystems across Europe. Announced on 15 April 2026, the deal brings the Paris-based events into the Easyfairs portfolio, combining their strong local identity with an international network and a more d

With 1,700 exhibitors from 54 countries, Techtextil and Texprocess 2026 will showcase the full spectrum of innovation in the international textile industry – from new materials and recycling technologies to finishing solutions and high-performance textile manufacturing and processing technologies. And it will defy the geopolitical environment. By Urs Seiler || April 22, 2026 || Representative of Messe Frankfurt for Switzerland and Liechtenstein “Iran is directly im

Including a video interview: Following the turnaround of Olma trade fairs, Markus Streckeisen is the new Chairman of the Board. Will this put pressure on day-to-day operations? By Urs Seiler || St. Gallen, April 14, 2026 General Assembly of Olma Messen on April 14, 2026 with, from left: Thomas Scheitlin, Christine Bolt, Markus Streckeisen. The event industry, especially the trade fair business, is undergoing a transformation, a transformation which Olma Messen, according

The scene at the Hannover Messe in April 2024: Everyone was talking about digital transformation, which would radically change industry. But exhibitor Fespo was already a step ahead, presenting its research on biological transformation at its booth. At the Hannover Messe 2026, Physical AI will also play a central role for the first time. The area of defense technology will also be new. By Urs Seiler || April 14, 2026 || Representation of Deutsche Messe AG for CH/Li || T

The countdown to AERO at the Friedrichshafen Exhibition Centre is on: Numerous Swiss companies, start-ups, and manufacturers will be exhibiting at the world's leading trade fair for general aviation. A wide range of products and services for business aviation and air sports will also be on display. This makes AERO one of the most important international meeting places for the industry. By Urs Seiler || April 7, 2026 They say great events cast their shadows before them. AE

Europe’s technological future will not be decided by innovation alone, but by who owns, scales, and controls the infrastructure behind it. A new whitepaper, “Digital Sovereignty: Technology Leadership Made in Europe” , from GITEX AI EUROPE in partnership with research firm LUE, argues that without decisive action, Europe risks remaining structurally dependent upon the systems shaping its digital economy. Set against an ICT market now valued at €1.02 trillion, the study outlin

The topic was taboo for decades: The decision to address the field of defense applications at XPONENTIAL Europe received broad support from the autonomous and unmanned technology sector, our supervisory board, and the political sphere. At the same time, there was public debate about whether and how defense belonged at the trade fair. Wolfram N. Diener has a clear position on this. by Wolfram N. Diener* || March 23, 2026 Just a year ago, we faced a pivotal decision: We, M