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When choosing a conference venue, MICE buyers no longer consider only the space, technology, and social program. Management meetings and incentives are now gravitating towards locations with minimal distractions and that pass rigorous compliance checks. Equally crucial are travel arrangements, demonstrable sustainability for ESG reporting, and an environment conducive to focused work. By Urs Seiler || Lenk, October 16, 2026 Welcome to the Lenkerhof Gourmet Spa Resort, a ret

The timing couldn't be better for a new beginning. New markets, new generations of buyers and changing sourcing requirements are reshaping the jewellery and watch industry, bringing fresh energy to a sector deeply rooted in tradition. The Jewellery & Watch Fair Basilia is designed to capture that momentum. Interview with Letizia Elia. by Roman Imgrüth, CEO MCH Exhibitions & Event || 15 October 2026 We are creating Basilia Jewellery & Watch Fair from the ground up around the n

Why the exhibition industry must not let world politics hijack commercial judgment — and why Asia, family firms, consolidators and strong German highlights will shape the next twelve to twenty-four months. And will there be a spring awakening in Germany? by Bjoern Kempe* || 8 October 2026 Geopolitics exists. Nobody who moves between Bangkok, Shanghai, Berlin and the Gulf pretends otherwise. What bothers me is how easily our industry lets that noise take the wheel. Markets

36 percent of respondents in the inaugural "DMEXCO Marketing Reality Check" study want to make greater use of AI. With over 40,000 participants, more than 700 partners (including 100 agencies), a ten percent larger exhibition space, and around 1,000 speakers with more than 230 hours of programming across 17 stages, DMEXCO 2026 once again became the central meeting place for the digital economy in Europe. by Koelnmesse || October 6, 2026 The first-ever "DMEXCO Marketing Re

India’s travel market is no longer merely a growth opportunity on the horizon. It is becoming a market that the global travel industry needs to connect with and compete for now. ITB India 2026 brought more than 100 exhibiting brands and 600 travel trade buyers together in Mumbai and the conversations taking place there offered a clear signal of where the industry is heading next. by Archie Marshall || 22 September 2026 A meeting point for India and the world The fourth in per

There's that moment after every lost pitch when exhibition stand builders and event agencies ask themselves the same question: What did the competitor have that we didn't? Most of the time, the answer in the debriefing is: the lower price, the more sophisticated stand concept, the stronger network. Almost never is it: The other person simply told the story better. By Urs Seiler || September 8, 2026 This is precisely the blind spot addressed by the international bestseller

Grosse Ereignisse werfen ihre Schatten voraus, deshalb fand die Pressekonferenz zu den Konsumgütermessen der Messe Frankfurt, der Ambiente, Christmasworld und Creativeworld, schon am 2. September statt - und um dem wirtschaftspolitischen Gegenwind zu trotzen. Talents – das Förderprogramm der Messe Frankfurt für junge Designer*innen, Studierende und Absolventen, die eine kostenlose Ausstellungsfläche erhalten, feiert das 25-jährige Jubiläum. Hier anmelden! von Urs Seiler ||

Messe Frankfurt, or rather Fairnamic as the organizer of Eurobike, is relying on its proven leaders like Philipp Ferger at this time of crisis – and it is indeed in a major crisis. But stiff competition awaits in Cologne. By Urs Seiler || September 2, 2026 || Representative of Messe Frankfurt for Switzerland and Liechtenstein Initially, the leading bicycle industry associations wanted to move Eurobike away from the Friedrichshafen trade fair location. The move to Messe Fr

Africa’s industrial transformation is entering a new phase and Casablanca is set to become one of its meeting points. From September 29 to October 1, 2026, Morocco will host the first edition of Industrial Transformation Africa (ITAF), a new international platform connecting African industries with the expertise in technologies and global business networks which will shape the future of manufacturing. by Archie Marshall || 1 September 2026 || Vertretung der Deutschen Messe AG

Pet Fair Asia 2026 turned Shanghai into one of the world's biggest meeting points for the pet business, with record international participation, 2,600+ exhibitors and a trade programme increasingly built around doing business, not just displaying products. by Archie Marshall || There are trade shows that fill exhibition halls. Then there are trade shows that make you realise an entire industry has changed. Pet Fair Asia 2026 firmly belongs in the second category. The 28th edi

MICE Show Asia is expanding its exhibition space by 83.2% for its 2026 edition. That is a significant increase for one event, but it also raises a bigger question: what does the expansion tell us about the growth and direction of Asia Pacific’s wider MICE market? by Archie Marshall || 24 August 2026 MICE Show Asia will return to Singapore from 21 to 23 October at the Sands Expo & Convention Centre, bringing destinations, venues, MICE suppliers, meeting planners, corporate tra

TMX 2027 will bring more than 100 exhibitors, over 4,000 industry professionals and 400+ business matching meetings to Bangkok with AI and sustainability firmly at the centre of the conversation along with a focus on face to face business opportunities. by Archie Marshall || The MICE industry is being reshaped by artificial intelligence, digitalisation, rising costs and increasingly demanding customers. But as technology changes how events are planned, marketed and delivered,

Travel technology is no longer simply about better booking engines or faster connectivity. As artificial intelligence, digital payments, personalisation and automation reshape how travel businesses operate, the real opportunity lies in putting the companies developing these solutions in front of the people who can actually buy them. by Archie Marshall || 20 August 2026 Travel Tech Asia 2026 is responding with a dedicated Hosted Buyer Programme designed to do exactly that. Tra

India’s travel industry is growing fast, and international companies are looking for direct access to the buyers shaping that expansion. From 1–3 September 2026, ITB India will bring the global travel industry to Mumbai, with more than 100 exhibitors and over 400 qualified buyers expected at the Jio World Convention Centre. by Archie Marshall || 11 August 2026 The three day B2B trade show and convention ITB India is designed to connect international destinations, airlines, h

German trade fair venues are reporting record revenue figures for 2025. But 2026 will mark the first negative turning point since Covid. Exhibiting companies are cutting their trade fair budgets. How much pressure is the trade fair business model under? By Urs Seiler || July 30, 2026 Exhibitor feedback on the Hannover Messe. I hope you are enjoying your holiday. But trade fairs don't take a break, not even during the trade fair break. It would have been so nice to simply

Messe Frankfurt is establishing a presence in the rapidly growing trade fair market in Saudi Arabia with a subsidiary. "We want to seize the next wave of trade fairs," says Ted Bloom. Saudi Arabia's "Vision 2030" offers the ideal growth environment. By Urs Seiler || Riyadh, December 8, 2025 || Messe Frankfurt's representation for CH/Li | upcoming trade fairs of Messe Frankfurt. Opening of the Messe Frankfurt office in Riyadh, from left: Wolfgang Marzin, Chairman of the Boar

The Bürgenstock Resort has always been popular for private and MICE events, but it had reached its capacity limits. These have now been resolved with the impressive launch of the spectacular Event Domes under the motto "The Future of Experiences." It sets a significant benchmark for the Swiss MICE market. By Urs Seiler || July 27, 2026 On April 16, 2026, a MICE location unlike any other was inaugurated on the Bürgenstock, high above Lake Lucerne. England's famous poet D

In Shanghai China, just over one month before opening its doors, Pet Fair Asia 2026 has officially sold out, reaching a record-breaking 320,000 sqm of exhibition space and confirming its position as Asia's largest and most influential pet industry exhibition. by Archie Marshall || 24 July 2026 Taking place from 19–23 August 2026 in Shanghai, the 28th edition of Pet Fair Asia will welcome more than 2,600 exhibitors, including international companies and Chinese representatives

Hong Kong has strengthened its position as one of Asia's leading innovation hubs after hosting the first ever LEAP event outside the Middle East. Bringing together more than 25,000 technology professionals, 300 startups and 600 global investors managing over $6.5 trillion in assets, LEAP East made a landmark debut at the Hong Kong Convention and Exhibition Centre (HKCEC.) This success has already been confirmed by an exclusive three year agreement that will keep the event in

Bahrain has strengthened its position as a leading destination for international business events after Exhibition World Bahrain (EWB) secured a long-term agreement to host the next three editions of the International Downstream Conference and Exhibition (IDCE), further reinforcing the Kingdom's growing role on the global MICE stage. by Archie Marshall || 22 Juli 2026 Signed between Exhibition World Bahrain and the Gulf Downstream Association (GDA), the agreement will see the