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Can ITB India become the gateway to India's travel market?
India’s travel industry is growing fast, and international companies are looking for direct access to the buyers shaping that expansion. From 1–3 September 2026, ITB India will bring the global travel industry to Mumbai, with more than 100 exhibitors and over 400 qualified buyers expected at the Jio World Convention Centre. by Archie Marshall || 11 August 2026 The three day B2B trade show and convention ITB India is designed to connect international destinations, airlines, h
1 day ago2 min read


Trade fair records without euphoria: When the ghost of transformation haunts us
German trade fair venues are reporting record revenue figures for 2025. But 2026 will mark the first negative turning point since Covid. Exhibiting companies are cutting their trade fair budgets. How much pressure is the trade fair business model under? By Urs Seiler || July 30, 2026 Exhibitor feedback on the Hannover Messe. I hope you are enjoying your holiday. But trade fairs don't take a break, not even during the trade fair break. It would have been so nice to simply
Jul 294 min read


“We are here to stay”: Messe Frankfurt’s gateway to the future in boomtown Riyadh
Messe Frankfurt is establishing a presence in the rapidly growing trade fair market in Saudi Arabia with a subsidiary. "We want to seize the next wave of trade fairs," says Ted Bloom. Saudi Arabia's "Vision 2030" offers the ideal growth environment. By Urs Seiler || Riyadh, December 8, 2025 || Messe Frankfurt's representation for CH/Li | upcoming trade fairs of Messe Frankfurt. Opening of the Messe Frankfurt office in Riyadh, from left: Wolfgang Marzin, Chairman of the Boar
Jul 277 min read


"When the world stands still": Spectacular Bürgenstock Event Domes above Lake Lucerne
The Bürgenstock Resort has always been popular for private and MICE events, but it had reached its capacity limits. These have now been resolved with the impressive launch of the spectacular Event Domes under the motto "The Future of Experiences." It sets a significant benchmark for the Swiss MICE market. By Urs Seiler || July 27, 2026 On April 16, 2026, a MICE location unlike any other was inaugurated on the Bürgenstock, high above Lake Lucerne. England's famous poet D
Jul 275 min read


Record Sell-Out for Pet Fair Asia 2026: Largest Edition Ever Set to Welcome Global Pet Industry
In Shanghai China, just over one month before opening its doors, Pet Fair Asia 2026 has officially sold out, reaching a record-breaking 320,000 sqm of exhibition space and confirming its position as Asia's largest and most influential pet industry exhibition. by Archie Marshall || 24 July 2026 Taking place from 19–23 August 2026 in Shanghai, the 28th edition of Pet Fair Asia will welcome more than 2,600 exhibitors, including international companies and Chinese representatives
Jul 234 min read


Where Asia Meets the Middle East: LEAP East Establishes Hong Kong as Technology's Newest Global Bridge
Hong Kong has strengthened its position as one of Asia's leading innovation hubs after hosting the first ever LEAP event outside the Middle East. Bringing together more than 25,000 technology professionals, 300 startups and 600 global investors managing over $6.5 trillion in assets, LEAP East made a landmark debut at the Hong Kong Convention and Exhibition Centre (HKCEC.) This success has already been confirmed by an exclusive three year agreement that will keep the event in
Jul 232 min read


Bahrain Cements its Place on the Global MICE Map: Exhibition World Bahrain Secures Three Future Editions of IDCE
Bahrain has strengthened its position as a leading destination for international business events after Exhibition World Bahrain (EWB) secured a long-term agreement to host the next three editions of the International Downstream Conference and Exhibition (IDCE), further reinforcing the Kingdom's growing role on the global MICE stage. by Archie Marshall || 22 Juli 2026 Signed between Exhibition World Bahrain and the Gulf Downstream Association (GDA), the agreement will see the
Jul 222 min read


JMIC Strengthens Global Advocacy with Third Global Manifesto
The Joint Meetings Industry Council (JMIC) has unveiled the third edition of its Global Manifesto, equipping the business events industry with an updated advocacy resource that positions conferences, exhibitions and conventions as strategic economic assets. By combining the latest global economic data with practical guidance and real world legacy case studies, the publication aims to strengthen the industry's case for greater recognition from governments and policymakers. by
Jul 213 min read


Record visitor numbers from the DACH region in Korea: Where MICE, lifestyle, retail and immersive brand spaces merge
The unabated growth of Korea as a MICE destination led to a record number of visitors in 2025, with around 50 percent more visitors than before the pandemic. The high-quality event centers are consistently recognized for their environmentally friendly design, featuring rainwater harvesting systems and solar technologies. The world-famous K-culture, with its K-pop and the Gangnam district in the capital city of Seoul, is also a major draw for MICE guests in Korea. By Urs Sei
Jul 24 min read


Successful Rajkot Roadshow: Kids India Expands the Reach of Spielwarenmesse
As part of the international portfolio of Spielwarenmesse, the world's leading toy trade fair held annually in Nuremberg, Kids India is the premier B2B platform for India's rapidly expanding toy market. By connecting manufacturers, buyers and industry experts, it strengthens global business ties and creates new opportunities across one of the world's fastest growing toy industries. by Archie Marshall || 25 June 2026 Ahead of the next edition, taking place from 4 to 6 March 20
Jun 252 min read


“Sales warning” at Messe Frankfurt: “The customers are there, but in many cases costs are being reduced”
Messe Frankfurt's revenue in 2026 will fall far short of forecasts due to unprecedented challenges, but the Covid debts will be repaid within three years. Messe Frankfurt will be climate-neutral by 2040. EuroBike is facing significant difficulties. And Heiko M. Stutzinger will succeed Detlef Braun. By Urs Seiler || June 25, 2026 || Representative of Messe Frankfurt for Switzerland and Liechtenstein Rarely has it been as clear as at the press conference of Messe Frankfurt on
Jun 244 min read


Pet Fair Asia 2026 Launches EcoPaws: Why Thousands of European Pet Executives Are Flocking to Shanghai
Pet Fair Asia 2026 is placing sustainability firmly at the heart of the pet industry’s future with the launch of EcoPaws Asia, a new initiative developed in partnership with the Pet Sustainability Coalition (PSC) to spotlight environmentally responsible innovation, ESG progress, and sustainable manufacturing across Asia’s rapidly growing pet market. by Archie Marshall || 16 June 2026 Set to debut at Pet Fair Asia 2026 from 19–23 August 2026 at the Shanghai New International E
Jun 153 min read


Europe’s €180 Million Sovereign Cloud Reckoning: Who Will Control the Infrastructure Behind AI?
As AI adoption accelerates across Europe, enterprises are facing a new reality: sovereignty is no longer a policy discussion but a commercial and strategic necessity. With a landmark €180 million sovereign cloud investment accelerating Europe’s push for digital independence, organisations are being forced to confront a critical question: who controls the infrastructure powering the continent’s AI future? by Archie Marshall || 10 June 2026 Europe’s cloud infrastructure landsca
Jun 94 min read


European Exhibition Industry Defies Global Uncertainty with Strong Growth and Investment Outlook
Despite ongoing geopolitical instability, inflationary pressure and rising operational costs, Europe’s exhibition industry continues to demonstrate strong resilience, international expansion and sustained investment in innovation, according to discussions at the 2026 EMECA General Assembly in London. Representatives from the European Major Exhibition Centres Association (EMECA) gathered at ExCeL London on 13 May, where members outlined a positive outlook for the sector despit
May 222 min read


Out of theory, into application with next-level AI at the Hannover Messe
The scene at the Hannover Messe in April 2024: Everyone was talking about digital transformation, which would radically change industry. But exhibitor Fespo was already a step ahead, presenting its research on biological transformation at its booth. At the Hannover Messe 2026, Physical AI will also play a central role for the first time. The area of defense technology will also be new. By Urs Seiler || April 14, 2026 || Representation of Deutsche Messe AG for CH/Li || T
Apr 146 min read


Record number of exhibitors at the leading trade fair for aviation: AERO's added value on the Swiss border is growing and growing.
The countdown to AERO at the Friedrichshafen Exhibition Centre is on: Numerous Swiss companies, start-ups, and manufacturers will be exhibiting at the world's leading trade fair for general aviation. A wide range of products and services for business aviation and air sports will also be on display. This makes AERO one of the most important international meeting places for the industry. By Urs Seiler || April 7, 2026 They say great events cast their shadows before them. AE
Apr 63 min read


Easyfairs Moves Sustainability From Ambition To Execution With Second ESG Report
Brussels, 31 March 2026 - Easyfairs is stepping up its sustainability strategy with the release of a second Sustainability Report, signalling a more mature, data-led approach to reducing environmental impact while embedding responsibility across its global events portfolio. The report marks a transition away from overbearing, high-level commitments towards measurable performance and operational integration. Central to this is the deployment of a new ESG platform, enabling Ea
Apr 13 min read


New Study Reveals the Blueprint for European Digital Sovereignty: Computing Power, Cloud, Open Source and Capital
Europe’s technological future will not be decided by innovation alone, but by who owns, scales, and controls the infrastructure behind it. A new whitepaper, “Digital Sovereignty: Technology Leadership Made in Europe” , from GITEX AI EUROPE in partnership with research firm LUE, argues that without decisive action, Europe risks remaining structurally dependent upon the systems shaping its digital economy. Set against an ICT market now valued at €1.02 trillion, the study outlin
Apr 13 min read


XPONENTIAL Düsseldorf: How ethical are defense trade fairs?
The topic was taboo for decades: The decision to address the field of defense applications at XPONENTIAL Europe received broad support from the autonomous and unmanned technology sector, our supervisory board, and the political sphere. At the same time, there was public debate about whether and how defense belonged at the trade fair. Wolfram N. Diener has a clear position on this. by Wolfram N. Diener* || March 23, 2026 Just a year ago, we faced a pivotal decision: We, M
Mar 264 min read


Prolight + Sound Expands into Asia: Unlocking the Future of Entertainment Technology
With Bangkok debuting in 2026 alongside Guangzhou’s global powerhouse, the Prolight + Sound brand is redefining its international focus and unlocking Southeast Asia’s booming entertainment technology sector. A Strategic Shift Towards Asia The Prolight + Sound brand is entering a new phase of international expansion, intensifying its focus on Asia’s growing markets. Following the conclusion of its Frankfurt event, the brand is now strengthening its presence across key regional
Mar 203 min read

