The autoXpérience Geneva underscores the enthusiasm of French-speaking Swiss for automobiles and the continued importance of this sector in the region. One hour before the fair closed on March 8th, the 2026 edition had already recorded 26,300 visitors, with particularly high attendance throughout the entire weekend. Exhibitors report a significant increase in sales compared to 2025, confirming the relevance of a format that focuses consistently on test drives and the purcha

"The trade fair construction industry is under pressure," was a common sentiment at EuroShop 2026, and our mystery shopper noted the lack of immersive experiences. However, significant economic benefits are expected from the 81,000 trade visitors from 141 (!) countries and the 1,840 exhibitors from 61 nations in the retail and trade fair construction sectors. Visitors from the international trade fair construction industry, as listed below, were euphoric about the industry ga

The distinguished political gathering in Berlin signals a strong momentum for the Euro Defence Expo as members of industry, government and military leaders align on Europe’s ever-evolving security structures. As of today, 200 days until the opening of the Euro Defence Expo (EUDEX) , the new international trade fair for the security and defence industry has already sent a clear political message. At a Parliamentary Evening hosted at the Deutsche Parlamentarische Gesellschaft

Germany's largest and most global startup event: From AI gigafactories and sovereign cloud infrastructure to open source standards, GITEX AI EUROPE 2026 returns to Messe Berlin from 30 June to 1 July 2026 as the defining platform for Europe’s intelligent economy. It aims to unite startups, industry leaders, investors and policymakers for the acceleration of the continent’s next phase in technological development. by Archie Marshall || 5 March 2026 From 30 June to 1 July 2026,

Over many years, GITEX Global in Dubai has developed into the world's leading ICT trade fair, boasting over 6,800 exhibitors and 1,200 investors. The Swiss ICT industry made a strong showing at GITEX Global from October 13-17, 2025 , and not for the first time. The inaugural GITEX Europe in Berlin in June 2025, with 1,400 exhibitors and 600 investors, was also a success. Video: The Swiss Pavilion at GITEX Global in Dubai from October 13th to 17th, 2025. By Urs Seiler ||

5.5 MWp photovoltaic system goes online, marking a milestone for sustainable energy supply in Friedrichshafen and the wider region. As of February 24 2026, Messe Friedrichshafen has officially commissioned one of the largest rooftop photovoltaic systems in the Lake Constance region, bringing a 5.5 megawatt peak (MWp) installation online across ten exhibition halls. The project represents a major step forward in the venue’s sustainability strategy and significantly strengthe

The Chengdu International Industry Fair (CDIIF) is considered one of the most important industrial fairs in western China – and that is precisely what makes it strategically interesting for Europe. By Urs Seiler || February 26 , 2026 || Swiss Representative for the CDIIF The Xangtze River Economic Zone stretches from Shanghai to Chengdu. The Yangtze River Economic Zone stretches from Shanghai to Chengdu. The Southern Silk Road runs from Chengdu through Kunming to Myanmar an

Trade fairs are pillars of the knowledge society, going beyond being merely a park of exhibits. EuroShop must therefore also be judged on how well it answers the question of how much artificial intelligence the trade fair industry and the stand construction companies grouped in Hall 1 provide. By Urs Seiler || February 22, 2026 Image Copyright: EuroShop, Messe Düsseldorf. But help! I'm not an AI expert. But I'll take care of it! Joe Pine (pictured above), the originator o

With 4,636 exhibitors and participants from 170 nations and around 140,000 visitors, Ambiente, Christmasworld and Creativeworld 2026 reaffirmed Frankfurt’s role as a central marketplace for the international consumer goods industry. From 6 to 10 February, the city once again became the place where global networks strengthened and new business momentum emerged. Across the five days, Frankfurt’s exhibition grounds became a densely populated hub for dialogue and strategic positi

Since the 1 February, Lars Wismer has assumed leadership as Regional Head of the "Messe Düsseldorf for Asia (MDfA)". In his inaugural interview, he highlights the importance of Asian markets, talks about strategic opportunities, and about the role of MDfA as a connecting element in the global trade fair portfolio. "Everywhere we recognise opportunities, we want to use them." In 2024, Messe Düsseldorf bundled its activities in Asia under one roof: The Regional Hub "Messe Düsse

EuroShop 2026 promises to take the world of expo and event marketing to a new level. From a live communication perspective, the welcome speech by Elke Moebius, Jörg Zeißig, and Alexander Osterwald from fwd, or the presentation " The AI Transformation of the Event Industry" by Jesper Tuinman, will be an early highlight. By Urs Seiler || February 16, 2026 EuroShop, taking place from February 22nd to 26th, 2026 at Messe Düsseldorf, will be all about innovations that will change

The International Federation of Exhibition and Event Services (IFES) has announced that its 2026 World Summit will convene in Dubai from 16-19 June 2026, positioning the global exhibition community in the centre of one of the world’s flourishing trade hubs. Under the theme “Beyond Boundaries”, the Summit will explore how the industry can strengthen multi-national collaboration and unlock new opportunities through innovation. Following the strong momentum of the 2025 Summit in

Easyfairs continues its impressive expansion in the trade fair sector, both through in-house developments and acquisitions. The takeover of EPHJ, one of the largest trade fairs in Switzerland, is a brilliant move that would be a credit to any trade fair organizer. Congratulations, Easyfairs! by Easyfairs || June 6, 2026 The team from EPHJ and Easyfairs. Geneva, June 4, 2025 – EPHJ, the world's leading high-precision trade fair, and Easyfairs, Europe's leading trade fair orga

Congratulations Palexpo! Palexpo's unparalleled accessibility, directly adjacent to Geneva Airport, its international reputation, its central location in Europe, its flexible infrastructure, and Geneva's global standing make it a top choice for trade fair organizers from around the world. Trade fairs and events gain international recognition on Palexpo's world stage. Now, the Geneva exhibition center is celebrating its 100th anniversary. Image: The world's leading trade fai

The new DOMOTEX was a resounding success across the board, and the flagship trade fair in Hanover will continue to be held every two years. Following DOMOTEX Hanover, DOMOTEX Asia/Chinafloor will take place in Shanghai in May, followed by DOMOTEX South East Asia in Bangkok in November. By Urs Seiler || January 26, 2026 || Representation of Deutsche Messe AG for CH/Li || Trade fairs of Deutsche Messe AG worldwide They're really stepping on the gas: DOMOTEX 2026 impressiv

Now free admission to the trade fair: The All About Automation, taking place from March 10th to 11th at the Friedrichshafen Trade Fair, is so important for Switzerland because it The nearby, thematically perfectly suited showcase for robotics, automation, and digitalization is organized by a highly innovative company. Thanks to a record number of exhibitors, the fair offers visitors from Switzerland an increasingly representative overview of the industry. By Urs Seile

With its third edition, CHEESEAFFAIR has definitively established itself as the national trading platform for Swiss cheese. Following the great success of previous editions, the fair seamlessly continued the positive expectations. During two intensive days, the Alte Reithalle in Aarau once again became the central meeting point for the industry. By Archie Marshall || February 5, 2026 In the sold-out riding hall, 115 exhibitors from cheese dairies and the supplier industry p

The 75th Toy Fair celebrated a fitting anniversary with numerous innovations both online and offline, one of the key ingredients that makes it so attractive to its exhibitors and visitors. Its leading role is also being leveraged by the Swiss start-up Keebox for its international expansion. CEO Christian Ulrich cites customer loyalty – 14 of whom have been exhibiting since 1950 (!) – as the foundation for this success. By Urs Seiler || February 4, 2026 “We are overjoyed b

The parallel presentation of future-proof solutions for the packaging and logistics industries in Switzerland made the EMPACK and LOGISTICS & AUTOMATION trade fairs at Bernexpo a successful duo. Here, the next stage of both fairs became tangible. By Easyfairs/Urs Seiler || January 31, 2026 Thanks to continuous innovation, Easyfairs is a consistently award-winning trade fair organizer. The latest innovation at EMPACK and LOGISTICS & AUTOMATION at Bernexpo from January