NEWSROOM

Two evenings, two highlights: The BrandEx Award and the boe night will now take place on two separate evenings in the immediate vicinity of boe international 2027. And boe international, the leading trade fair for the event industry, is awarding three scholarships for targeted professional development. By Urs Seiler || August 10, 2026 The joint initiative ‘Further Education Makes a Career’ by the boe The international trade fair for innovative event solutions, in collabor

The European exhibition industry has entered a new chapter. On 31 July 2026, Easyfairs completed its acquisition of Xpo Group, bringing together two of the continent's most established organisers of specialist trade events. The move creates a significantly larger international portfolio spanning dozens of industries, strengthens Easyfairs' presence across Europe and beyond, and reflects the wider trend of consolidation as organisers seek greater scale and stronger sector expe

Is artificial intelligence truly the game changer for the consumer goods industry? How are companies worldwide reacting to geopolitical uncertainties, new customs regimes, and regulatory requirements? The second global industry index for Ambiente surveys current developments in trade fair-relevant consumer goods segments and identifies challenges and opportunities. Featuring an interview with Yvonne Engelmann on how international contacts are established. by Messe Frankfurt

German trade fair venues are reporting record revenue figures for 2025. But 2026 will mark the first negative turning point since Covid. Exhibiting companies are cutting their trade fair budgets. How much pressure is the trade fair business model under? By Urs Seiler || July 30, 2026 Exhibitor feedback on the Hannover Messe. I hope you are enjoying your holiday. But trade fairs don't take a break, not even during the trade fair break. It would have been so nice to simply

Messe Frankfurt is establishing a presence in the rapidly growing trade fair market in Saudi Arabia with a subsidiary. "We want to seize the next wave of trade fairs," says Ted Bloom. Saudi Arabia's "Vision 2030" offers the ideal growth environment. By Urs Seiler || Riyadh, December 8, 2025 || Messe Frankfurt's representation for CH/Li | upcoming trade fairs of Messe Frankfurt. Opening of the Messe Frankfurt office in Riyadh, from left: Wolfgang Marzin, Chairman of the Boar

The Bürgenstock Resort has always been popular for private and MICE events, but it had reached its capacity limits. These have now been resolved with the impressive launch of the spectacular Event Domes under the motto "The Future of Experiences." It sets a significant benchmark for the Swiss MICE market. By Urs Seiler || July 27, 2026 On April 16, 2026, a MICE location unlike any other was inaugurated on the Bürgenstock, high above Lake Lucerne. England's famous poet D

In Shanghai China, just over one month before opening its doors, Pet Fair Asia 2026 has officially sold out, reaching a record-breaking 320,000 sqm of exhibition space and confirming its position as Asia's largest and most influential pet industry exhibition. by Archie Marshall || 24 July 2026 Taking place from 19–23 August 2026 in Shanghai, the 28th edition of Pet Fair Asia will welcome more than 2,600 exhibitors, including international companies and Chinese representatives

Hong Kong has strengthened its position as one of Asia's leading innovation hubs after hosting the first ever LEAP event outside the Middle East. Bringing together more than 25,000 technology professionals, 300 startups and 600 global investors managing over $6.5 trillion in assets, LEAP East made a landmark debut at the Hong Kong Convention and Exhibition Centre (HKCEC.) This success has already been confirmed by an exclusive three year agreement that will keep the event in

Until a few months ago, defense trade fairs like the European Defence Expo Eudex, which runs parallel to Security Essen, were politically and socially taboo. In light of the current geopolitical situation, this has now changed drastically. By Urs Seiler/Messe Essen || July 23, 2026 The security industry is undergoing profound change. Artificial intelligence is driving rapid innovation, and the protection of critical infrastructure is becoming increasingly important in light

Its location near the borders of Germany, Austria, Switzerland, and Liechtenstein, and the fact that 20-30 percent of visitors come from Switzerland, make Interboot at the Friedrichshafen Exhibition Center a kind of Swiss home game. What sets it apart from other boat shows is that visitors can directly test boats and water sports equipment on the exhibition lake and in the Interboot harbor. By Urs Seiler || July 22, 2026 In eight halls, on the exhibition lake and in theIn

Bahrain has strengthened its position as a leading destination for international business events after Exhibition World Bahrain (EWB) secured a long-term agreement to host the next three editions of the International Downstream Conference and Exhibition (IDCE), further reinforcing the Kingdom's growing role on the global MICE stage. by Archie Marshall || 22 Juli 2026 Signed between Exhibition World Bahrain and the Gulf Downstream Association (GDA), the agreement will see the

The Joint Meetings Industry Council (JMIC) has unveiled the third edition of its Global Manifesto, equipping the business events industry with an updated advocacy resource that positions conferences, exhibitions and conventions as strategic economic assets. By combining the latest global economic data with practical guidance and real world legacy case studies, the publication aims to strengthen the industry's case for greater recognition from governments and policymakers. by

They say that big events cast their shadows before them, and it's only six months until it's that time again: With newcomers like Pelicano Expo, TorTer e-Design and Rentman, as well as returning exhibitors like beMatrix, Aluvision and ExpoFloor, the range of products and services offered by boe international at Messe Dortmund in the areas of exhibition stand construction, AV technology and event solutions is growing once again – a clear signal that the event industry will lau

What does the future of live communication look like when it's already a reality? Visitors to EXPOFORMER can experience the answer to this question in an impressive way at the brand-new show center in Embrach. By Urs Seiler || July 14, 2026 CEO Mario Huggler opens the EXPOFORMER Showcenter. Anyone investing money in a trade fair or congress appearance wants to see a return on their investment: more sales, new customers, new partners, and greater success. EXPOFORMER's brand-

2025 was a pivotal year for Palexpo: After the years of the COVID pandemic, the exhibition center is returning to stability, its program is shining in new splendor, significant structural improvements have been made, and ambitions for the future of events have been strengthened. by Palexpo || June 17, 2026 Palexpo confirms its successful trajectory with 99 events of regional and international significance, 705,777 visitors, and an economic impact of CHF 294 million. In a

Koelnmesse's record revenue of €455.5 million with over 8,000 (!) exhibitors at Anuga in fiscal year 2025 is attributable to strong trade fair and congress business in Cologne, growth abroad, a broad portfolio, and efficiency improvements. The heavy reliance on the trade fair cycle will lead to a decline in revenue figures in 2026. The economic impact amounts to €2.4 billion. by Koelnmesse/Urs Seiler || July 8, 2026 In the long term, Koelnmesse needs to expand its interna

The unabated growth of Korea as a MICE destination led to a record number of visitors in 2025, with around 50 percent more visitors than before the pandemic. The high-quality event centers are consistently recognized for their environmentally friendly design, featuring rainwater harvesting systems and solar technologies. The world-famous K-culture, with its K-pop and the Gangnam district in the capital city of Seoul, is also a major draw for MICE guests in Korea. By Urs Sei

As part of the international portfolio of Spielwarenmesse, the world's leading toy trade fair held annually in Nuremberg, Kids India is the premier B2B platform for India's rapidly expanding toy market. By connecting manufacturers, buyers and industry experts, it strengthens global business ties and creates new opportunities across one of the world's fastest growing toy industries. by Archie Marshall || 25 June 2026 Ahead of the next edition, taking place from 4 to 6 March 20

Messe Frankfurt's revenue in 2026 will fall far short of forecasts due to unprecedented challenges, but the Covid debts will be repaid within three years. Messe Frankfurt will be climate-neutral by 2040. EuroBike is facing significant difficulties. And Heiko M. Stutzinger will succeed Detlef Braun. By Urs Seiler || June 25, 2026 || Representative of Messe Frankfurt for Switzerland and Liechtenstein Rarely has it been as clear as at the press conference of Messe Frankfurt on

From 22 to 25 September 2026, Messe Essen will place an even stronger focus on the security and defence industry: EURO DEFENCE EXPO (EUDEX) will be held at the Essen exhibition grounds for the first time, in parallel with Security Essen. SCHWEISSEN & SCHNEIDEN will use these synergies with a joint stand at EUDEX, showcasing the role that joining, cutting and surfacing technologies play in modern defence applications. By Archie Marshall || 22 June 2026 At the joint stand in Ha