Suche
- 17. Apr.
- 4 Min.
The Blossoming MICE Landscape in China + win a free Drupa Ticket Here!
Win a free visitor ticket to Drupa, Dusseldorf and Ilmac, Switzerland and read the coverstory on China's booming MICE industry from our...
- 9. Apr.
- 3 Min.
The Future of the Asian MICE Industry: 6 Predictions for a Transformative Landscape
The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry has undergone a significant transformation in recent years, driven...
- 2. Jan.
- 2 Min.
71% of younger generations place greater trust in brands they've interacted with at events! Happy New Event 2024!
As AI-powered content and avatars surge and as online marketing reaches new heights of optimization, I predict an explosive growth in...
- 27. Okt. 2023
- 4 Min.
100 Mio$-MICE EVENT IMEX Puts Humans at the Forefront, Amplified by Technology
Amidst the digital buzz, IMEX America 2023 spotlights a key revelation: the real magic lies in human connection, with technology as our...
- 22. Sept. 2023
- 7 Min.
Rediscovering Authentic Ties at Automechanika Shanghai:«People inherently seek authentic connection»
Deutsch unten. Meetings create an irreplacable momentum that doesn’t happen online. ASIA and tech editor Roland Kümin observes the latest...
- 20. Juni 2023
- 7 Min.
Game Changer? Why Apple's WWDC event has a disruptive effect on the event and trade fair industry!
Deutsch unten. Will virtual replace life communication? And does Apple have the potential to revolutionise the event and trade fair...